29 min

BGMP 019 Poopocalypse with Jonny Vance Board Game Marketing Podcast

    • Games

In this episode, host Nalin talks to Jonny Vance about marketing for Poopocalypse, that raised  $54,052 on Kickstarter.
 
We discuss:
-          [0:51] Where the inspiration to create Poopocalypse came from. 
-          [4:45] Creating a print and play version of the game for free, to capture emails on pre-launch, with Facebook ads and groups.
-          [8:54] Why conversion ad campaigns worked better, along with testing different headlines and images, getting to a cost per email of only 50 cents.
-          [10:36] Organizing on how the features of the game will be presented on the video, and how to enhance those features in video production.
-          [14:52] Not expecting and waiting until everything is perfect to create content and start interacting with the audience.
-          [16:45] Getting collaboration with other brands as a live-campaign marketing strategy.
-          [20:03] Having a surprise for the middle of the campaign “slow” period to raise excitement from backers and new audiences.
-          [25:10] The importance of starting a Facebook group early on, and working with an ad-buying partner like Backerkit.
-          [30:36] The communication with the client dynamic, from the first approach to the end product. 
-          [32:33]  The news for the Poopocalypse game. 
 
Thanks for listening to the Board Game Marketing Podcast!



Kickstarter campaign: https://www.kickstarter.com/projects/1260036344/poo-pocalypse
Website: https://www.poopocalypse.com/
Facebook:  https://www.facebook.com/pg/ThePooGame/posts/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
 
 
 

In this episode, host Nalin talks to Jonny Vance about marketing for Poopocalypse, that raised  $54,052 on Kickstarter.
 
We discuss:
-          [0:51] Where the inspiration to create Poopocalypse came from. 
-          [4:45] Creating a print and play version of the game for free, to capture emails on pre-launch, with Facebook ads and groups.
-          [8:54] Why conversion ad campaigns worked better, along with testing different headlines and images, getting to a cost per email of only 50 cents.
-          [10:36] Organizing on how the features of the game will be presented on the video, and how to enhance those features in video production.
-          [14:52] Not expecting and waiting until everything is perfect to create content and start interacting with the audience.
-          [16:45] Getting collaboration with other brands as a live-campaign marketing strategy.
-          [20:03] Having a surprise for the middle of the campaign “slow” period to raise excitement from backers and new audiences.
-          [25:10] The importance of starting a Facebook group early on, and working with an ad-buying partner like Backerkit.
-          [30:36] The communication with the client dynamic, from the first approach to the end product. 
-          [32:33]  The news for the Poopocalypse game. 
 
Thanks for listening to the Board Game Marketing Podcast!



Kickstarter campaign: https://www.kickstarter.com/projects/1260036344/poo-pocalypse
Website: https://www.poopocalypse.com/
Facebook:  https://www.facebook.com/pg/ThePooGame/posts/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
 
 
 

29 min