Bianca Brasdorp: Running a thriving business as a woman in hospitality

From business setbacks to viral TikToks, Bianda Brasdorp has experienced a full spectrum of challenges and triumphs on her journey to becoming the successful owner of multiple female-only hostels in Europe. She shares her experience and recommendations for aspiring hostel owners, including coming up with a unique concept, making the most of social media marketing, and maintaining a positive mindset when facing obstacles and criticism. 

Additional resources on this topic: 

• TikTok for hotels: 9 best practices & examples to get you started
• 8 ways hostel marketing should differ from hotel marketing