Big Bang, Director of Customer Solutions & Enablement | Andrei Banea The Breadwinner Podcast

Andrei describes the market changes seen by Big Bang in recent years. He reflects on how customers are shifting from using their customer edge technologies (like Salesforce) from basic CRM capabilities to a fully fledged sales process automation and optimisation platform. And he considers how the transition of business capabilities (like revenue management, billing and even AI) from back office to customer edge impacts the importance of integration solutions.