27 min

Big Data vs. Traditional Research The Dendrocast

How effective is the research we’re doing in the communications industry?

The rise of Big Data means more marketers can access predictive data based on patterns of digital behaviors. Why ask people what they might do when you can predict what they will do based on search habits?

Today’s show will explore these questions with two research experts trying to reconfigure their own business model to keep up with Big Data’s capabilities.

How effective is the research we’re doing in the communications industry?

The rise of Big Data means more marketers can access predictive data based on patterns of digital behaviors. Why ask people what they might do when you can predict what they will do based on search habits?

Today’s show will explore these questions with two research experts trying to reconfigure their own business model to keep up with Big Data’s capabilities.

27 min