57 episodes

Having recognized over decades that small business works differently than big business, serial entrepreneurs , Joe Watkins and Travis Cassell, take us on a journey to quantify, qualify, and strip back the curtains of small business successes and failures, and to uncover the real stories behind their leaders, owners, and founders.

They will talk philosophy, politics, culture, music, and good old fashion small business fundamentals as they interview small business owners all over the southeast of America to discover the golden nuggets, hidden gems, fast tricks, and trade secrets as to what makes a great small business tick.

Furthermore, they will unravel the TRUTHS of what's REALLY important as they analyze how to maintain balance in your physical, mental, emotional, spiritual, and social lives.

BIG Truths of Small Business Joe Watkins & Travis Cassell

    • Business
    • 5.0 • 13 Ratings

Having recognized over decades that small business works differently than big business, serial entrepreneurs , Joe Watkins and Travis Cassell, take us on a journey to quantify, qualify, and strip back the curtains of small business successes and failures, and to uncover the real stories behind their leaders, owners, and founders.

They will talk philosophy, politics, culture, music, and good old fashion small business fundamentals as they interview small business owners all over the southeast of America to discover the golden nuggets, hidden gems, fast tricks, and trade secrets as to what makes a great small business tick.

Furthermore, they will unravel the TRUTHS of what's REALLY important as they analyze how to maintain balance in your physical, mental, emotional, spiritual, and social lives.

    Ep 57 - Having Trouble Redefining Who You Are in Business? in Life? Learn How To Change Your Trajectory.

    Ep 57 - Having Trouble Redefining Who You Are in Business? in Life? Learn How To Change Your Trajectory.

    Do you find yourself struggling to redefine who you are in business or life? Do you see yourself as a particular brand? Do others? Would you like to redefine your personal brand? This episode of Big Truths of Small Business Podcast discusses how Joe and Travis reinvented themselves in business through a creative experience on a business trip to Nashville, TN.
    Thanks for Listening!
    Your Hosts: Joe Watkins and Travis Cassell

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    Contact Us at info@bigtruthsofsmallbusiness.com

    • 1 hr 8 min
    Ep 56 - Small Business Owners can Greatly Benefit by Supporting Local Charities with Drew Walston of Mighty Hero Homes

    Ep 56 - Small Business Owners can Greatly Benefit by Supporting Local Charities with Drew Walston of Mighty Hero Homes

    We are excited to have Drew Walston with Mighty Hero Homes on this episode of the Big Truths of Small Business helping us unpack the benefits of entrepreneurs and small business owners supporting local charities. Drew shares his heart as to how and why housing homeless veterans in a permanent way is important to him, his team, and our nation. From corporate America to successful small business owner to building a lasting non-profit, Drew stirs up a real conversation with Joe and Travis about the good that small businesses can do, the investment and heart change that can occur in us, and the lasting impact good charities have in our communities. To learn more about Might Hero Homes and Drew Walston, click the links below.
    https://mightyherohomes.org/
    https://mightyherohomes.org/pages/drew-walston
    https://www.bigtruthsofsmallbusiness.com/

    • 59 min
    Ep 55 - How do you ACTUALLY determine who is an expert in a subject matter in a crowded social media field of experts?

    Ep 55 - How do you ACTUALLY determine who is an expert in a subject matter in a crowded social media field of experts?

    When evaluating where to get information including social media experts, consider the following factors:
    Reputation and Track Record:
    Look for individuals with a proven track record of success in social media. Check their past projects, client testimonials, or case studies.
    Expertise and Niche:
    Choose experts who specialize in your industry or niche. Their understanding of specific markets can be more valuable than general social media knowledge.
    Consistency and Presence:
    Experts who consistently produce valuable content, whether through podcasts, blogs, or social media, often have a good grasp of the subject matter.
    Engagement and Community:
    Assess the level of engagement they have with their audience. Active and responsive experts are more likely to provide valuable insights.
    Credentials and Education:
    Look for experts with relevant education or certifications in social media marketing. This can indicate a commitment to staying updated in the field.
    Networking and Associations:
    Consider experts who are associated with reputable organizations or have strong connections within the industry.
    Adaptability:
    Social media is dynamic and constantly evolving. Choose experts who demonstrate adaptability and a willingness to learn and incorporate new trends.
    Transparency:
    Experts who are transparent about their methods, successes, and even failures can be more trustworthy.
    Alignment with Your Goals:
    Ensure that the advice and strategies offered align with your business goals and values.
    References and Recommendations:
    Seek recommendations from colleagues, peers, or trusted sources who have experience working with social media experts.
    During the podcast, Joe Watkins and Travis Cassell may discuss some of these factors or provide additional insights based on their own experiences and expertise. If you have access to the episode, listening to it would likely offer more specific and detailed guidance.

    • 59 min
    Ep 54 - How Does Your Mortality Play a Role in Your Thoughts Around Your Business with Juliet Hall

    Ep 54 - How Does Your Mortality Play a Role in Your Thoughts Around Your Business with Juliet Hall

    In this episode of the Big Truths of Small Business podcast, the hosts, Joe and Travis, tackle a profound and impactful topic for business owners – the contemplation of mortality. Joined by their special guest and friend, Juliet Hall, a national public speaker, business coach, and author of "Own Your Opportunities," the episode promises an insightful exploration into the influence that thoughts about mortality can have on business decisions.
    The hosts and Juliet delve into the unique perspective that being middle-aged brings to the outlook on mortality. By inviting listeners into this conversation, the episode aims to share valuable insights and key takeaways. As always, Joe and Travis bring their trademark approach of connecting serious life discussions and decisions to the small business community through their podcast.
    Listeners can anticipate a thought-provoking discussion that goes beyond typical business topics, emphasizing the human aspect of entrepreneurship. To learn more about Juliet Hall and her insights, the podcast directs its audience to visit her website at https://JulietHall.com.
    Thanks for tuning in, and the hosts encourage their audience to engage with the episode for a meaningful exploration of a crucial aspect of life that extends its impact into the realm of small business.

    • 57 min
    Ep 53 - Should You Let Your Strong Opinions, Politics, and Beliefs ALL HANG OUT in Your Business?

    Ep 53 - Should You Let Your Strong Opinions, Politics, and Beliefs ALL HANG OUT in Your Business?

    In this episode of the Big Truths of Small Business podcast, hosts Joe and Travis delve deep into the intricate relationship between personal beliefs, politics, and strong opinions within the realm of business. The discussion revolves around the phenomenon of influential figures, such as athletes, CEOs, and influencers, intertwining their personal thoughts with their public personas and businesses. The hosts argue that these personal aspects inevitably become woven into a business's brand identity.
    The episode likely explores the following key points:
    Brand Image Impact: The hosts likely discuss how personal beliefs and opinions can significantly influence the public's perception of a business. Aligning positively with the values of the target audience may enhance the brand, while misalignment could result in negative consequences.Role of Public Figures: There is likely an analysis of the role of public figures like influencers and CEOs as personalities and how their personal opinions can impact the success or failure of a business.Navigating Controversial Topics: The discussion may touch upon strategies for businesses to navigate controversial topics and whether taking a stance on certain issues is advantageous or detrimental to their brand.Emphasis on Authenticity and Transparency: The hosts may stress the importance of authenticity and transparency in today's business landscape, where consumers value genuine and openly expressed values.Balancing Personal Expression: The hosts likely explore the challenges of striking a balance between personal expression and its potential impact on the business, particularly in an era where social media amplifies personal opinions.
    In essence, the episode appears to be an insightful exploration of the intricate connection between personal beliefs and the business world, shedding light on the multifaceted considerations that arise in our digitally interconnected age.

    • 58 min
    Ep 52 - How to Turn your Business into your Passion (and not the other way around....)

    Ep 52 - How to Turn your Business into your Passion (and not the other way around....)

    Today's culture has told young people over and over again - "to go to work in something you are passionate about." In theory, there is nothing inherently wrong with this statement. In practice, it does consider many things necessary to be successful. Today, the Big Truths of Small Business challenges this premise by offering up the reverse as the solution: Turn your Business into your Passion. Listen to find out how.

    • 57 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

Golfball head ,

Must listen!

I am a new convert to this podcast after listening for just a short time! This podcast has what is needed for a well put together program… Structure, great content and very easy to listen to. Most importantly, these gentlemen really seem to have a genuine way of engaging with their guest and each other. This is not a podcast competition to see who can out do the other one. They are knowledgeable in their topics yet seem to have a teachable spirit that shows in them wanting to hear what others say as well. I highly recommend subscribing and making this podcast a part of your listing schedule!

the rentman ,

Very insightful and interesting business show

Joe and Travis have so many interesting topics and discussions around issues we all face in business. They don't just focus in on nuts and bolts like so many podcasts. This show goes deep into the human elements of the business leader and his or her affects on the business.

The discussions ask the questions we haven't thought to ask or are unwilling to answer. Good job guys on keeping me interested!

oliviabaker13 ,

Hit the subscribe button! 🔥

If you’re looking for great conversation, inspiration, and ideas of how to level up your small business - hit the subscribe button! Big Truths of Small Business has so many interesting guests and these episodes feature actionable business tips and deep insights into what makes a small business succeed.

Joe and Travis are excellent hosts that engage their guests in truly thoughtful and interesting conversations, pulling from their own wealth of personal experience along the way. Definitely recommend listening and subscribing to this podcast!

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