Biggest Euro ever? A look at the sponsorship potential of women's sport ahead of Euro 2022‪!‬ 21 For 21 - 21 Lessons about Sport and the Media in the 21st Century

With the Women's European Football Championship about to get underway, women's sponsorship expert Rebecca Sowden joins to share her thoughts on the best practices in women's sport sponsorship, her predictions for the tournament - and a cool story about Megan Rapinoe drinking Budweiser!
Check out more about Rebecca here https://www.teamheroine.com/
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message
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