22 min

Bill Macaitis on Customer Centricity, Brand Campaigns, and SaaS The Grid

    • Technology

While at SaaStock in Dublin, Scott snagged an interview with SaaS superstar Bill Macaitis. Listen in to the episode to hear more about Bill’s experience working at SaaS giants—Salesforce, Zendesk, and most recently as CMO of Slack, his belief in the power of NPS, how to conduct and measure brand campaigns, and more!

While at SaaStock in Dublin, Scott snagged an interview with SaaS superstar Bill Macaitis. Listen in to the episode to hear more about Bill’s experience working at SaaS giants—Salesforce, Zendesk, and most recently as CMO of Slack, his belief in the power of NPS, how to conduct and measure brand campaigns, and more!

22 min

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