This is the story about how we grew a 7-figure food business out of our 2 bedroom apartment in Chicago, all during the height of the global pandemic! Bite Into Business is hosted by Morgan Lerner and Annie Slabotsky, the two co-founders of GoNanas and all season they'll bring in expert entrepreneurs to share their stories and wealth of knowledge in business strategy and innovation.
How to Build Resilience with Gr8nola
In this episode, we bring in Erica Liu from Gr8nola, a superfood granola company that is just killing the granola game. Like GoNanas, Gr8nola had to adapt their business significantly during the pandemic and all the challenges it brought with it, so we talk all about adapting channel strategies, adjusting to supply chain issues, and meeting the demand of an increasingly digital world today, so LOTS of meaty topics here!
Working with People to Get What You Want
In this solo episode, we break down a lot of the principles from the life-changing book: How to Win Friends and Influence People by Dale Carnegie. What's the key to getting what you want? RELATIONSHIPS. People. Reframing everything in terms of the other persons’ needs, and we show you how to do that! If you’re facing any roadblocks to reaching your goals, this episode is for you.
Working with Your Best Friend with Swoon
In this episode, we bring in the founders of Swoon, a zero sugar simple syrup and mixers company, paving the way in the health food and beverage industry. Like Annie and Morgan, Jen & Christina were good friends before they were co-founders, so we talk all about the benefits of having another co-founder, the benefits, challenges, and funny stories! Try our infamous banana bread: eatgonanas.com and use code BITEINTOBIZ for 15% off your purchase!
High Impact Marketing with Poppi from Shark Tank
In this episode we talk with Allison Ellsworth, co-founder of Poppi, the prebiotic soda company from Shark Tank, taking over the functional beverage category with over 130K followers on Tik Tok and 100K on Instagram! We cover a lot of ground, from social media strategies and brand awareness activities (peep their summer house in the Hamptons) to the pros and cons of certain channels like Amazon! This was one of our favorite episodes of the season :)
How to Develop a Brand Strategy with Lesser Evil
In this episode, we talk with Caitlin Mack, Senior Brand Manager of Lesser Evil, the iconic healthy snack company. We discuss some of our favorite topics: brand evolution and strategy, packaging, innovation, marketing different SKUS, and so much more - it's a juicy one! Try our infamous banana bread: eatgonanas.com and use code BITEINTOBIZ for 15% off your purchase!
How to Design A Product That Sells
In this episode we go into the nitty gritty of product design from packaging and naming, to timing and making it “shareable,” or in other words, “instagrammable.” If you have a product idea and are ready to bring it to market, this episode is for YOU! Try our infamous banana bread: eatgonanas.com and use code BITEINTOBIZ for 15% off your purchase!
Love hearing business tips from two amazing women entrepreneurs. It’s incredibly inspiring and pushes me to break down barriers in my way. They are also so relatable and don’t make starting your own business sound completely unachievable. So many business ceos are all business and make it seem like it was so easy to get to where they are. It is so nice to hear from people that actually have EMOTION. Can’t recommend enough! Love listening to it wherever I go!!
Love love love
Absolutely love this company! They really care about their customers. I love everything they stand for. Their banana bread is to die for. Thanks for creating a fun little community
So informative and entertaining!!
Love this company