28 episodes

Discover a fortnightly five-minute podcast spotlighting what brands and marketers need to know to better connect with consumers. Hosts Brian Walker-Catchpole and Amy ‘Fritz’ Fridlund will demystify the jargon and pick the brains of those in the know. Get your bite-sized insight into the topics that make a difference every second Thursday. Connect with us and let us know what you want to hear about at kantaraustralia.com.

Bite Size Insights Kantar Australia

    • Business
    • 5.0, 1 Rating

Discover a fortnightly five-minute podcast spotlighting what brands and marketers need to know to better connect with consumers. Hosts Brian Walker-Catchpole and Amy ‘Fritz’ Fridlund will demystify the jargon and pick the brains of those in the know. Get your bite-sized insight into the topics that make a difference every second Thursday. Connect with us and let us know what you want to hear about at kantaraustralia.com.

    Podcast: The evolving human story – how brands can connect with people through COVID-19 and beyond

    Podcast: The evolving human story – how brands can connect with people through COVID-19 and beyond

    As Australia’s flattening curve lends hope to easing coronavirus restrictions, headlines still scream Covid-19 is the biggest global challenge of our lifetime. No-one thinks its fake news; but understanding the human story is what allows brands to learn how to reframe their relevance as we look beyond the virus. Kantar Australia’s qualitative research guru Carolyn Reid talks to Brian Walker-Catchpole about the Australian story and why this isn’t time for inaction. She reveals why brands must anticipate the changing human story and cultural narrative and how pivoting their offer and message to meet changing human needs is the new brand normal.

    // Find out more about the Australian story

    // Contact Carolyn Reid

    • 16 min
    Podcast: The food we eat and why – bringing sensory research to life

    Podcast: The food we eat and why – bringing sensory research to life

    Sensory science research expert Dr Denise Hamblin talks to us about taste as the intersection of biology, culture and commerce and how our preferences evolve over time. In an era where people are seeking comfort at home over sharing adventurous experiences on social media, Denise tells Amy ‘Fritz’ Fridlund how sensory research continues to help drive consumer loyalty through high quality product experiences that tune in to current day needs.



    // Learn more about sensory research

    • 11 min
    Podcast: Advertising and creative development during COVID-19 and beyond

    Podcast: Advertising and creative development during COVID-19 and beyond

    This piece reflects the current position as of Friday 20 March 2020 - the day of recording. In this almost unprecedented situation, it is hard to give definitive advice; the following is based on experience from past crises, emerging evidence and third-party sources.

    It’s been proven that an increase in marketing spend during a recession can gain a long-term advantage for a brand. But COVID-19 has changed the business landscape almost overnight and prompted talk of recession – many brands are now constrained by budgets and circumstances and can’t use this strategy. Kantar’s Global Head of Creative Development Daren Poole talks to Brian Walker-Catchpole about whether brands should be slowing down marketing spend during crisis or whether there are long-term advantages for brands to continue business as usual.



    // Find out more

    • 16 min
    Podcast: COVID-19 learnings from Italy

    Podcast: COVID-19 learnings from Italy

    In unprecedented times when physical human connection is being tested, we have turned to our network to share insights and learnings. Kantar Italy CEO Federico Capeci talks to Kantar Australia CCO Jonathan Sinton showcase both the Italian and Aussie spirit with a virtual coffee and discuss how Italian businesses and brands are navigating COVID-19 in a state of lockdown and what other countries can learn. Federico reveals why understanding new human behaviours is critical to understanding consumers and what is helping brands survive in this new environment.



    // Discover more coronavirus insights

    • 20 min
    Podcast: How to create well-branded ads for TV

    Podcast: How to create well-branded ads for TV

    Branding is the best single predictor of in-market effects. Kantar’s creative development gurus Sam Walters and Kris Katalbas reveal the strong relationship between an ad’s powerful branding results and the ability to drive short-term sales – and the three core principles to make this happen.



    // Find out more

    • 10 min
    Podcast: Transforming workplace culture through measuring equality, diversity and inclusion

    Podcast: Transforming workplace culture through measuring equality, diversity and inclusion

    80% of employees globally have observed some discrimination in their career – but only 1 in 3 feel empowered to escalate the matter. And almost half of employees (46%) believe ‘who you know’ rather than ‘what you know’ drives career progression. If you’re serious about inclusion, diversity and equality, then you have to get serious about measuring it. Global Director of Kantar’s The Inclusion Index Mandy Rico talks to Amy ‘Fritz’ Fridlund revealing key insights that businesses can take today to better action equality, diversity and inclusion and be champions for change.



    // Find out more about the Inclusion Index



    // Learn more in our webinar

    • 12 min

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