38 min
Bite’s Kiosk Innovation and Automation with CEO Brandon Barton Wisking it all
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- Entrepreneurship
About the Episode
Bite is a self-service software company that specializes in kiosk ordering for restaurants. Their goal is to enhance and elevate hospitality by providing a guest-centric experience. Kiosks offer benefits such as reduced wait times, personalized recommendations, and the ability to switch languages. While the COVID-19 pandemic initially slowed down the adoption of kiosks, they are expected to become a standard feature in fast-casual and quick-service restaurants. Menu engineering is an important aspect of kiosk ordering, allowing for dynamic placement of items and personalized suggestions. The future of digital ordering includes advancements in personalization, loyalty programs, and revenue management.
Takeaways
Kiosk ordering offers benefits such as reduced wait times and personalized recommendations.
Kiosks are expected to become a standard feature in fast-casual and quick-service restaurants.
Menu engineering is an important aspect of kiosk ordering, allowing for dynamic placement of items and personalized suggestions.
The future of digital ordering includes advancements in personalization, loyalty programs, and revenue management.
Timestamps
00:00 Introduction and Background
01:20 What is Bite?
02:40 Brandon's Background in Hospitality
05:17 Experience at Resy
10:10 Joining Bite
13:05 Challenges and Solutions for Bite
18:30 Pushback and Benefits of Kiosks
20:48 The Evolution of Digital Ordering
23:07 Facial Recognition and Personalization
25:33 Customer Journey and Success Stories
29:44 Menu Engineering and Dynamic Pricing
34:36 The Future of Bite and Automation
36:27 Advice for Entrepreneurs in Hospitality Tech
About the Episode
Bite is a self-service software company that specializes in kiosk ordering for restaurants. Their goal is to enhance and elevate hospitality by providing a guest-centric experience. Kiosks offer benefits such as reduced wait times, personalized recommendations, and the ability to switch languages. While the COVID-19 pandemic initially slowed down the adoption of kiosks, they are expected to become a standard feature in fast-casual and quick-service restaurants. Menu engineering is an important aspect of kiosk ordering, allowing for dynamic placement of items and personalized suggestions. The future of digital ordering includes advancements in personalization, loyalty programs, and revenue management.
Takeaways
Kiosk ordering offers benefits such as reduced wait times and personalized recommendations.
Kiosks are expected to become a standard feature in fast-casual and quick-service restaurants.
Menu engineering is an important aspect of kiosk ordering, allowing for dynamic placement of items and personalized suggestions.
The future of digital ordering includes advancements in personalization, loyalty programs, and revenue management.
Timestamps
00:00 Introduction and Background
01:20 What is Bite?
02:40 Brandon's Background in Hospitality
05:17 Experience at Resy
10:10 Joining Bite
13:05 Challenges and Solutions for Bite
18:30 Pushback and Benefits of Kiosks
20:48 The Evolution of Digital Ordering
23:07 Facial Recognition and Personalization
25:33 Customer Journey and Success Stories
29:44 Menu Engineering and Dynamic Pricing
34:36 The Future of Bite and Automation
36:27 Advice for Entrepreneurs in Hospitality Tech
38 min