BIZ | Axios' audience funnel - with Neal Rothschild (Axios‪)‬ Monetizing Media

Monetizing Media host Eric Peckham interviews Neal Rothschild, Director of Audience & Growth at Axios, about Axios' audience development funnel. That is, its tactics for bringing readers to their site, converting them into newsletter subscribers, retaining them as engaged newsletter readers, and converting some of them to a new portfolio of paid ($599/yr) newsletters covering deals in different industries. // Check out other episodes and find other resources for businesspeople in media & entertainment at MonetizingMedia.com