Welcome to Biz Chat Ohio, the podcast bringing you big ideas for small businesses and entrepreneurs. The best of small business news and industry trends from Ohio’s thought leaders.
Mission Statement: To serve small businesses and start ups in the state of Ohio with resources and education that help companies evolve.
This podcast is made possible by Lakeland Community College and the Ohio Small Business Development Center.
Podcast 1.11: Establishing your marketing budget with Tom Lix
Special guest, Tom Lix is the quintessential serial entrepreneur and Cleveland Whiskey’s founder and CEO. Cleveland Whiskey is a profitable and growing whiskey start-up with distribution in 16 States and well over 100 medals and awards from spirits competitions around the world. Tom will discuss:
Common marketing mistakes made early on, and how he adjusted course.
Recommendations for business owners to determine their marketing budget and where should those dollars should be allocated.
Is “watching what your competition is doing” helpful or hurtful as a business owner?
Metrics. How much should a business owner get hung up on the campaign data and what is a good starting point?
How has COVID affected Cleveland Whiskey> Did you have to pivot your business as many others have?
Tom has worked in on-line media (sold one company to National Public Radio), software technology and applications and consulted for leading food, beverage, hospitality, and entertainment companies including Guinness PLC, Proctor & Gamble, H. J. Heinz Company, PepsiCo, The Clorox Company, Burger King and Harrah's Entertainment. In addition, Lix has consulted to leading media companies and brands such as HBO®, Time magazine, and MTV Networks; travel and transportation companies including American Airlines, Amtrak, and Northwest Airlines (now Delta); as well as service delivery and technology innovators that included American Express, FedEx® and Visa.
Podcast 1.10: I own the company and hate my job: Keeping the love alive for your business with Anna Tyrrell
Our guest, Anna Tyrrell of Anna Tyrrell & Associates, ltd., and Common Ground: Conflict Resolution Services, ltd., is here to talk to answer these questions and help us rekindle our passion for our businesses:
Is there a "honeymoon phase" for a business owner?
Some areas of business ownership become dreadful at times, causing the owner to question their decision. What's a SB owner to do?
Should a small business owner hire someone to do or manage the tasks that cause them angst, or will adding wage expense give them even more anxiety?
How can one determine if they're truly burned out, and what can they do about it?
How do you handle a partnership that's developed friction from disagreements?
Podcast 1.9: Sell the Re-order! How to Grow Your Team to Grow Your Sales with Justin Kalvitz
Our guest, Justin Kalvitz, President of Spatula Consulting LLC. Justin has 30 years of experience guiding clients to achieve their goals. He finds opportunities to improve and align these companies around an impactful vision and then works with them to create a plan for growth. He focuses on 4 main areas: * Growth Planning * Product Development * Strategy/Vision/Business Planning * Amazon, Digital, Retail strategies.
In this 30 minute discussion Justin shares:
Why is the owner not always the best one to lead growth and marketing strategies, ie. grow the team?
How does looking at the goals from competitors or prospective buyers' perspectives helps advance a small business?
If a business has a sales/marketing person on board, how can a consultant or advisor fill in the gaps?
How does a company stall their own growth by doing too much at the same time and how do you find clarity?
Justin discusses "The Plan” – "must-haves" that really make a difference
Justin gained his experience at a variety of different brands and business including Sherwin Williams, Krylon, Newell Rubbermaid, Zenith Products, Bemis Corporation, Mactac, and Boogie Board. He's worked in historic brands managing hundreds of millions of dollars in revenue and built businesses and divisions from the ground up. As a general manager leading businesses, he focuses on sales and marketing but most importantly the P&L. Justin has worked in CPG, Retail and Commercial Manufacturing and B2B businesses and has done business in over 50 countries.
Podcast 1.8: Hire, fire, retire HR secrets with Crista Bartolomucci
Today many small businesses can't find employees. In fact, some have to turn down work reduce hours because they simply don't have that human capital. Small businesses are trying to come back from COVID. They're trying to build back capacity, and they're not able to do it.
Another challenge is that small businesses are often competing with larger businesses that often provide more benefits. Planning is more important than ever when it comes to managing the human resources in your business.
Biz Chat Ohio is joined by Crista Bartolomucci, manager, talent acquisition and development for iDesign. Crista discusses the importance of being proactive versus reactive in your business, and also using creative solutions to attract and retain talent post-COVID.
Crista spent 10 years in the hospitality industry before transitioning to HR with Apple Growth Partners, a regional CPA firm. At Apple Growth Crista concentrated on building an entry-level talent pipeline, campus recruitment strategies, and career pathing.
In 2017, Crista received the Greater Akron Chamber 30 for the Future Award and graduated the Leadership Akron Women's Network Community Leadership Institute. Additionally, she served on the University of Akron Institute for Leadership Advancement advisory board and was a member of the Torchbearers board of directors.
Podcast 1.7: Updating Technology to Streamline Business with Miguel Gomez
Biz Chat is joined by Miguel Gomez, senior managing director for the Americas at Transom Group. Miguel holds an MBA, and is a bilingual executive with 20 plus years of international experience with Fortune 500 companies in manufacturing, consumer goods and consulting industries. Miguel provides vision, leadership and management to these teams to drive profitability, growth, visibility and process effectiveness through the architecture design and implementation of technology-based solutions and best practices.
Miguel is a visionary entrepreneur and change agent with a successful track record of building high-performance organizations in multinational environments, creating cultures of continuous improvement, partnership and customer focus, bringing value and positively impacting enterprise performance and customer satisfaction.
Podcast 1.6: Workplace stress with Anna Tyrrell
Stress, and more so, stress at the workplace, has certainly been compounded over the past 15 months with Covid – a lot of people were and many still are feeling foggy. There have been a variety of workplace adjustments and while it may seem like we’ve “adjusted,” the reality is, it brought on another layer of stress.
Our guest today, Anna Tyrrell of Anna Tyrrell & Associates, ltd., and Common Ground: Conflict Resolution Services, ltd., is here to talk to us about workplace stress. She'll provide self-help tips and simple strategies that you can do today to recognize stress and reduce its negative effect on your health, your family, and your work.
Great info for startups
In just the first several shows, we’ve gotten tips on legal, marketing, accounting,,, very valuable.
It flows really well too.