105 episodes

Stories of people doing business and life well. We explore what it means and what it takes to do business and life well.

I’m your host, Peter Wilson. If you’re like me, you’re intrigued by stories of common people who have achieved uncommon success in business and life. Join me as I interview fascinating people about how they got started, their successes and failures, their habits and routines, and what inspires them.

biz & life done well with Peter Wilson Peter Wilson

    • Business
    • 5.0 • 10 Ratings

Stories of people doing business and life well. We explore what it means and what it takes to do business and life well.

I’m your host, Peter Wilson. If you’re like me, you’re intrigued by stories of common people who have achieved uncommon success in business and life. Join me as I interview fascinating people about how they got started, their successes and failures, their habits and routines, and what inspires them.

    Beyond the Pickle Part 2 - More Stories of Exceptional Customer Care

    Beyond the Pickle Part 2 - More Stories of Exceptional Customer Care

    "Beyond the Pickle Part 2 - More Stories of Exceptional Customer Care" explores the depth of customer service through real-world anecdotes. Peter and Emily share insightful stories illustrating how businesses can significantly impact their customers with thoughtful gestures. 
    Emily recounts her experiences at a Boston brew pub that recognized her and her husband by name, creating a sense of belonging and community. This personal touch included customized mugs for regular patrons, underscoring the pub's dedication to making customers feel special and valued.
    Peter shares a memorable story about Kenneth Wood, owner of Woodson's Aberdeen (Scotland), who demonstrated exceptional care by giving away his personal gold Cross pen to a fisherman looking for pens for his children. 
    Through these stories, the episode conveys a powerful message about the significance of going "beyond the pickle" - that is, exceeding customer expectations in unique and memorable ways. It serves as a testament to the impact of personalization and genuine care in fostering loyalty and making a lasting impression on customers.
    We are looking for more stories of companies that "go beyond the pickle." Send us an email podcast@bizmktg.com if you have story to share.

    • 12 min
    Beyond The Pickle - A Slice of Exceptional Customer Care

    Beyond The Pickle - A Slice of Exceptional Customer Care

    In this brief episode we slice into the story of a unique steak restaurant that takes customer appreciation to the next level. Following the customer service mantra coined by Bob Farrell, "give them the pickle," this restaurant engraves the names of their repeat customers on a steak knife, offering a personalized touch that turns dining into a memorable experience. Join us as we explore how this innovative gesture not only celebrates customer loyalty but also sets a new standard in creating lasting connections and unforgettable moments.
    This episode is a follow-up to episode 101 "Give ‘Em The Pickle – A Tale Of Exceptional Customer Service." on Bob Farrell's legendary approach to customer service, tying in the importance of personal touches in the service industry.

    • 4 min
    David Willoughby: The Intersection Of Technology And High School Sports

    David Willoughby: The Intersection Of Technology And High School Sports

    Peter sits down with David Willoughby, a driving force at the intersection of technology and high school sports. David has been involved with Washington state high school athletics and programs since 2007 with the WPA Network. He is currently with Playon! Sports, a nationwide company that is revolutionizing high school sports and activities by introducing advanced solutions for scheduling, marketing, digital ticketing, and live streaming.
    David shares his journey from capturing the spirit of high school sports through photography to leading advertising efforts that support school programs across Washington State. Hear how Play On Sports leverages digital platforms to connect communities, enhance the visibility of student athletes, and provide meaningful opportunities for businesses to engage with local schools. 
    Join us for a conversation that not only peeks behind the curtain of high school athletics management but also explores the impact of digital innovation on sports, education, and community engagement.
    Contacts:David Willoughby - Playon! Sports (360) 820-4451
    Podcast: podcast@bizmktg.com

    • 37 min
    Give 'Em The Pickle - A Tale Of Exceptional Customer Service

    Give 'Em The Pickle - A Tale Of Exceptional Customer Service

    In this episode, Peter reviews Bob Farrell's story of transforming a customer's disappointment into a legacy of exceptional service with a simple pickle.
    This story isn't just about pickles; it's about those little extras that make customers do the happy dance.
    Key Takeaways:
    The Essence of Farrell's Ice Cream Parlor: A place of joy and nostalgia, where the excitement was palpable, and the ice cream bowls were legendary.The Pickle Incident: A regular customer's request for an extra pickle led to a moment of truth for Bob Farrell. This seemingly small detail sparked a major shift in customer service philosophy.Bob's Response: Recognizing the importance of customer satisfaction, Bob made the pickle free, symbolizing the company's commitment to going the extra mile.The "Give Them the Pickle" Philosophy: This became a metaphor for exceeding customer expectations and personalizing the service experience.Applying the Lesson: Identifying your business's "pickle" – that unique element that delights customers – is crucial for creating memorable experiences.Bob Farrell and Sweetwater's examples teach us that exceptional customer service isn't just about solving problems; it's about creating positive, unforgettable experiences. By focusing on the details, businesses can build lasting relationships and turn customers into advocates. What small gesture can your business make today to "give them the pickle"?

    • 8 min
    The Road To 100: What The First 99 Episodes Taught Me

    The Road To 100: What The First 99 Episodes Taught Me

    In the 100th episode of the “Business and Life Done Well” podcast, Peter reflects on key lessons learned through the journey of producing 99 episodes. He shares insights on starting before feeling fully ready, the importance of listening over speaking, and the transformative power of editing. The episode highlights the diverse range of topics covered, from marketing to personal stories of entrepreneurs, emphasizing the value of persistence, accountability, and continuous learning. 
    One of Peter’s favorite episodes features Doug Lofstrom. Doug shares his story of beginning his professional painting career at the age of 79. Episode 9 with Doug Loftstrom
    See all our episodes hereBiz and Life Done Well Podcast

    • 21 min
    Green Eggs, Ham, and Why Video In 2024

    Green Eggs, Ham, and Why Video In 2024

    Peter's guest is Erich Meltvedt of Integrity Media. Together we delve into why video marketing is more crucial than ever for businesses in 2024. We discuss how video, with its dynamic storytelling capabilities, significantly enhances customer engagement and brand recall. The video also addresses emerging trends and techniques, providing valuable strategies for businesses to effectively adapt and thrive in the digital era. Join us to understand the transformative power of video in today's competitive market.
    Claim the $3,500 video and 1PMP offer by booking a consultation here:
    https://bizmktg.com/contact-bizmktg-com
    Peter and Erich will fill you in on the details and help your business win in 2024.

    • 19 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

malfoxley ,

Great show!

Peter, host of the podcast, highlights all aspects of balancing business, life and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

GadgetGuy59 ,

A “don’t miss” offering!

Each episode is educational and entertaining! Love listening to the latest insights that Peter and his guests share each week.

gwk1223 ,

Great podcast

Love the business advice and great conversations featured on this podcast. Peter and guests give tangible business feedback that actually works.

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