biz & life done well with Peter Wilson Peter Wilson

Peter's guest is JC Fawcett, President of Defensive Driving School, the largest driving school in Washington State. In this episode JC details the foundational narrative of his business, from acquiring a faltering driving school to navigating complex challenges and regulatory landscapes to foster growth and stability.
This discussion delves into JC's business philosophies, his proactive approaches to overcoming operational challenges, and his commitment to exceptional customer service. Gain insights into the strategic decisions that propelled Defensive Driving School to the forefront of the industry and the lessons learned along the way. 

In this episode, we talk with Dr. Chris Rafoth of Lyons Creek Dental Care, located at the edge of Seattle and Shoreline. Dr. Rafoth shares his unexpected journey from studying marine biology to becoming a passionate dentist, the influences that shaped his career, and his commitment to patient care. He discusses the importance of technology in modern dentistry, his personal interests in outdoor activities, and how these experiences enrich his approach to dental care. Dr. Rafoth also touches on the challenges of navigating the healthcare system and his vision for the future of his practice. Join us for a candid conversation about the intersections of personal passion, professional dedication, and the art of dentistry.
Contact:Lyons Creek Dental Care - Chris Rafoth, DDS

In this episode, Peter is joined by Natalie Foskey, owner of Key Choice Commercial Real Estate, and Chris Goldman from bizmktg.com. Natalie shares her unique path from her family's farm in Canada to leading a commercial real estate business in Lynnwood, Washington. She discusses the pivotal moments of her career, including purchasing and rebranding the company to better reflect its values and direction under her leadership.

Hear about the challenges and successes of running a commercial real estate company, from property management to navigating the market shifts caused by the COVID-19 pandemic. Natalie, Peter, and Chris also dive into the importance of community, supporting local businesses, and the role of effective branding and marketing in the real estate industry. This conversation provides real insights into the business of commercial real estate, the impact of thoughtful leadership, and the journey of redefining a company's identity.
Get in touch with Key Choice Commercial:
https://keychoicecommercial.com/
Get in touch with bizmktg.comhttps://bizmktg.com

"Beyond the Pickle Part 2 - More Stories of Exceptional Customer Care" explores the depth of customer service through real-world anecdotes. Peter and Emily share insightful stories illustrating how businesses can significantly impact their customers with thoughtful gestures. 
Emily recounts her experiences at a Boston brew pub that recognized her and her husband by name, creating a sense of belonging and community. This personal touch included customized mugs for regular patrons, underscoring the pub's dedication to making customers feel special and valued.
Peter shares a memorable story about Kenneth Wood, owner of Woodson's Aberdeen (Scotland), who demonstrated exceptional care by giving away his personal gold Cross pen to a fisherman looking for pens for his children. 
Through these stories, the episode conveys a powerful message about the significance of going "beyond the pickle" - that is, exceeding customer expectations in unique and memorable ways. It serves as a testament to the impact of personalization and genuine care in fostering loyalty and making a lasting impression on customers.
We are looking for more stories of companies that "go beyond the pickle." Send us an email podcast@bizmktg.com if you have story to share.

In this brief episode we slice into the story of a unique steak restaurant that takes customer appreciation to the next level. Following the customer service mantra coined by Bob Farrell, "give them the pickle," this restaurant engraves the names of their repeat customers on a steak knife, offering a personalized touch that turns dining into a memorable experience. Join us as we explore how this innovative gesture not only celebrates customer loyalty but also sets a new standard in creating lasting connections and unforgettable moments.
This episode is a follow-up to episode 101 "Give ‘Em The Pickle – A Tale Of Exceptional Customer Service." on Bob Farrell's legendary approach to customer service, tying in the importance of personal touches in the service industry.

Peter sits down with David Willoughby, a driving force at the intersection of technology and high school sports. David has been involved with Washington state high school athletics and programs since 2007 with the WPA Network. He is currently with Playon! Sports, a nationwide company that is revolutionizing high school sports and activities by introducing advanced solutions for scheduling, marketing, digital ticketing, and live streaming.
David shares his journey from capturing the spirit of high school sports through photography to leading advertising efforts that support school programs across Washington State. Hear how Play On Sports leverages digital platforms to connect communities, enhance the visibility of student athletes, and provide meaningful opportunities for businesses to engage with local schools. 
Join us for a conversation that not only peeks behind the curtain of high school athletics management but also explores the impact of digital innovation on sports, education, and community engagement.
Contacts:David Willoughby - Playon! Sports (360) 820-4451
Podcast: podcast@bizmktg.com