4 episodes

Welcome to Blackdrop’s Dripfeed podcast!

Co-hosted by serial entrepreneurs, cofounders, and partners, Chris and Sav of Blackdrop, a digital marketing agency with a difference, Dripfeed brings you the latest marking trends, tools and tactics to take your business or brand to the next level.

Every week Dripfeed is rolling out discussions and interviews, with practical advice on how to shape your business success.

Blackdrop Dripfeed Blackdrop

    • Business

Welcome to Blackdrop’s Dripfeed podcast!

Co-hosted by serial entrepreneurs, cofounders, and partners, Chris and Sav of Blackdrop, a digital marketing agency with a difference, Dripfeed brings you the latest marking trends, tools and tactics to take your business or brand to the next level.

Every week Dripfeed is rolling out discussions and interviews, with practical advice on how to shape your business success.

    Digital Summit Social Media Workshop Part 1

    Digital Summit Social Media Workshop Part 1

    Digital Summit is a Social Media Marketing event Blackdrop ran at the end of 2018. We had businesses from all over New Zealand attend to learn how to nail their social media marketing strategies.

    This podcast is split into two parts. Part 1 (this segment), gives background to why social media is critical to a great digital marketing strategy and how to start developing a your own social media marketing strategy.

    Part 2 is covers the platforms, how they work and techniques and tactics to help stand out from the crowd.

    If you have feedback or questions email them to info@blackdrop.co or drop us a message on Facebook - https://www.facebook.com/blackdrop.co/

    View the complete workshop video on YouTube - https://www.youtube.com/channel/UCrch-BuAVyKQ3FBMLPmT-Gg

    • 37 min
    Why your business needs a holiday marketing strategy

    Why your business needs a holiday marketing strategy

    In this weeks episode we discuss why the holidays pose a massive opportunity for marketing, and are often the highest revenue-driving times of the year. Think about it, when it’s the lead up to the holidays, people are out there buying, buying, and buying some more. There’s a reason why our shopping mall’s are the first to start decorating for Christmas - it starts off the holiday shopping spirit and encourages people to start thinking about buying their Thanksgiving, and Christmas gifts.

    And because shopping is pretty much constantly on peoples’ minds during this time of year, it makes it incredibly important for us to implement a holiday marketing strategy.

    Read more about the power of Facebook Groups for business in our article - http://www.blackdrop.co/blog/64-holiday-marketing-strategy

    • 14 min
    How to use Facebook Groups to grow your business

    How to use Facebook Groups to grow your business

    This week we discuss how Facebook Groups have become a powerful tool for building communities and reaching your customers. We caught up with Justin, the Marketing Manager for Northern Arena who talks about his experience building a Facebook Group for their business and how this has helped grow their community engagement.

    Read more about the power of Facebook Groups for business in our article - http://blackdrop.co/blog/63-facebook-...

    • 14 min
    Welcome to Dripfeed! And what social media platforms YOUR business should be on!

    Welcome to Dripfeed! And what social media platforms YOUR business should be on!

    We get straight into it with a team discussion around which social media platforms are best for your marketing strategy.
    We weigh in on the pro's and con's of using Facebook, Instagram, Pinterest, LinkedIn, Youtube and, of course, PODCASTS!

    • 21 min

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