Learn more about how your favorite teams function from a front office perspective! Blinkfire Analytics weaves together the worlds of business, sponsorships, and sports in a fun and enjoyable approach, gathering insights from some of the best and brightest minds in the industry.
United Airlines: An Airline's Perspective on Sponsorship, Varying Performance Metrics for Properties, and United's Strategic Giving Pillars
Rahsaan Johnson, Director of Global Sponsorship Activation at United Airlines, joins Blinkfire Analytics to talk about how United Airlines curates its sponsorship strategy, the challenges the airline industry faces in tracking KPI's, and how performance metrics can vary for specific properties and the specific time.
Tim McLoughlin: A Brand's Perspective on Sports Partnerships, the Importance of Social Media, and KPIs that Matter
Tim McLoughlin, formerly of Hotels.com, joins Blinkfire Analytics to talk about the strategy and process of securing partnerships, defining objectives for specific partnerships early in the process, and how the growth of digital and social media will play an integral part in the future of sponsorships.
Indy Eleven: The Growing Popularity of the USL, "Titletown" in Indianapolis, and Clif Bar Baking Company
Blinkfire Analytics welcomes Dan Dripps, Indy Eleven’s Corporate Partnerships Manager, to talk about the United Soccer League (USL) continuing to dominate in underserved markets, Indy Eleven's persistent process of winning over fans, and a unique partnership with the family and employee-owned Clif Bar Baking Company.
Drone Champions League: Target Audiences, Integrating Partners in Real-Time, and the Evolution of Drone Racing
Description: Benedikt Brandmeier, Drone Champions League (DCL) Head of Sales and Business Development, joins Blinkfire Analytics to talk about how DCL attracts a very unique audience for its partners, the evolution of drone racing over the years, and the advantage of having an online and virtual strategy in place prior to COVID-19.
Drone Racing League: Founding and Scaling DRL, Upcoming FanDuel SIM Series, and DRL's Emphasis on Technology
Drone Racing League’s Founder and CEO Nicholas Horbaczewski joins Blinkfire Analytics to talk about how DRL differentiates itself in the world of sports, the new FanDuel DRL Simcup Series, and the steps they are taking to build the next global racing sport.
ESL Gaming: Prosperous Relationships with Brands, "Aha Moments", and Catering to All Audiences
Rodrigo Samwell joins Blinkfire Analytics to talk about how ESL Gaming continues to excel in the esports industry by creating lasting and beneficial relationships with brand partners (both endemic and traditional). BONUS: Rodrigo shares best practices organizations can use to better engage with their fans and audiences!