This time at eCommerce Talks, we host Martin Himmel, a consultant and Managing Partner at ecom Consulting GmBH, to talk about digital transformations, their major blockers, and companies that failed in the transition from the offline to online worlds.
What are the reasons for failure in converting a business to digital commerce? What criteria should we take into account while selecting eCommerce solutions? Is it just about technological transformation? Or maybe we should focus on people and processes within the company? How deep and profound should the transformation be? What is the point from which you cannot turn back?
Look for the answers and examples of companies that failed, as well as those that succeeded and mastered their digital journey to perfection in this episode of eCommerce talks.
Podcasts recommended by Martin Himmel:
- Exciting Commerce by Jochen Krisch and Marcel Weiß - https://podcasts.apple.com/de/podcast/exchanges-by-exciting-commerce-e-commerce-digitalisierung/id577304616
- Kassenzone by Alexander Graf - https://www.kassenzone.de/
- ShopTech Blog by Roman Zenner - https://shoptechblog.de/about/roman-zenner/