The Blog You Want in the Time You Have Podcast, is a podcast that empowers listeners to stop making excuses to not blog and realize the potential of content marketing and hosted by Scott Winterroth, Co-Founder of Content Academy. Join Scott each episode for actionable strategies that will elevate your blog to the next level and hear from other content rockstars who will share with you exactly what keeps them on task so you can stop wishing for success and start living to your fullest potential. Get blogging!
#50 – Alana Dawson of The Podcast Party
Alana Dawson and I have a lot in common, we both are bloggers turned podcasters and have been at the content grind for many years. In this episode, I bring Alana who is a Podcast Coach, Producer, Editor Host of The Podcasting Party. We talk about her experiences and how she manages to be a mom, content creator and entrepreneur and great tips for just getting it done. Kudos to her as she is fully rocking it out. Thanks for listening!
Links from the episode:
* Alana Dawson's Website* Growing Older with Gusto Interview * WordSpaces Hosting (Sponsor)
Blog You Want update with Scott
In this episode, Scott Winterroth provides an update on some strategies and experiments he has been testing over the last couple of months. Plus, he shares some ideas for how things are going to go down in the future on this podcast. You guessed it, it's going to be awesome and stay tuned!
Mentioned in this episode:
* Digital Acquisition Cycle for Content Creators* Bohemian Trixie (Heather's Instagram)* Descript App for Podcasts* Content Academy* WordSpaces WordPress Hosting* Strategy Head Book Club
BYW Update #49 Transcript (Some editing was done to make it readable)
Hello Everyone! It's Scott Winterroth, and this is episode
number 49 of the Blog You Want in the Time You Have Podcast, and this is a
little bit of unscripted episode. I am just going to sit down and talk about
where I've been the last, you know, almost six months now. It's been quite a
ride, sort of fun and I've learned a lot. I've had a lot of experiments, and
I've also had some setbacks. Nothing crazy, no personal setbacks, just,
business setbacks. Last September, I launched my first book called the Digital
Acquisition Cycle for Content Creators.
Wow, it's been an amazing experience and lots of sort of
failed learning successes. I launched a book and, it's self-published, so I
didn't work with a publisher or anything like that. I did it all myself. I
mean, I worked with an editor, but in the day it was all done through me. And,
It's been an interesting experience.
I can't say it's been a boon for my business, per se, but it
has been a great, for a couple of reasons. One, I didn't sell, I haven't really
sold that many books on Amazon, not enough to make it a return on my
investment. In fact, barely any. And I know that's an entire strategy on its
own. So I've been spending time trying to figure out how to optimize Amazon and
Build visibility and Amazon. I do know that having just one book and being your first book, it's, it's a hard thing. Usually, the people who are killing it in Amazon have several different books or have multiple books and they also create books that sort of reach people, through like almost like SEO or search strategy.
So I don't have that. I created a book that I think provides tons of value for people, and that's why I put it on Amazon to help share it with the world. What has been really helpful for me is that I've been doing a series of sort of workshops and presentations, and I bring the book to the presentations and I've sold a few at my events, which is great. I've also, Given several away to clients and to people who I think will find value in it, which that, of course, is one way to help build marketing because obviously, I'm asking these people to give a, give it to a friend if they think it's as a value. I realized it's going to take time, like any content endeavor, you can't start a blog and expect it to be a hit overnight.
Along with trying to figure out this whole book world. My wife and I are really trying to figure out Instagram right now. Heather, my wife, shout out to her.
Should you use Medium or LinkedIn for posts or self-host with WordPress?
Distribution is everything and platforms like Medium and LinkedIn provide a built-in user base of readers for your content. Does posting your content on these paste-and-publish platforms come at a long-term cost? Scott shares his thoughts on if you should invest in a self-hosted WordPress site in 2019/2020 or just give up and use LinkedIn or Medium to post your blog content to promote your online product.
* Medium* LinkedIn* WordPress vs WordPress* WordSpaces Hosting* The Digital Acquisition Cycle for Content Creators book
#47 – Can you make money with your blog?
I launched a book! I'm pleased to announce my new book, The Digital Acquisition Cycle for Content Creators! In this episode, I cover some concepts of how you can make money and I share a FREE chapter of my forthcoming audiobook version of the book.
Take a listen, and please enjoy! Thank you for being a loyal listener to my podcast.
Mentioned in this Episode:
* The Digital Acquisition Cycle for Content Creators by Scott Winterroth* Amazon Paperback version
Extending WordPress with Plugins
WordPress is a fantastic content management system, but plugins are what makes WordPress go from good to great. In this episode, Scott shares some helpful tactics and strategies for finding and installing plugins, plus tips for evaluating a plugin before you install it in your website or blog.
Cheatsheet coming soon, please check back asap!
* 50 WordPress Plugins You Should Know eBook Download * WordSpaces Hosting* The Digital Acquisition Cycle for Content Creators Book
Click here or the WordPress infographic to download a high-resolution version which is much easier to read.
WordPress Plugin Cheat Sheet Infographic
Advantages of the New WordPress Block Editor
WordPress launched the new Block Editor - AKA Project Gutenberg - with the release of WP 5.0 in late 2018. After some legit field testing, now using the new Editor for several months, I wanted to share some reasons why content creators should be 100% behind this new editing experience.
From the tactical and practical reasons to the fundamental logic of open-source publishing, this new block editing experience brings new advantages to content creators. In this episode, I explain why you should work your way towards leaving the Classic Editor behind.
As mentioned in the show:
* Hello Gutenberg, an introduction to WordPress redesigned editor with samples* Essential Elements of an Ideal Blog Post - more on visual cues * The Digital Acquisition Cycle for Content Creators* WordSpaces Hosting
Customer ReviewsSee All
Great podcast with insightful and actionable content
This is an insightful podcast with tons of relevant information, tips and actionable concepts. Scott is a thoughtful host who produces content that is instructional and entertaining. I listen to this podcast to inform me about content marketing, WordPress, and all things web. I am really happy that I have found Scott's podcast!
A great mix of content for Bloggers
What I like most about Scott's podcast is that he mixes expert advice on how you should blog with interviews from those who actually are blogging. The expert advice is always valuable, of course, but sometimes, it's just as valuable to hear how others are actually weighing that advice against their own experience and sharing what they've learned along the way. Highly recommended!
Scott Winterroth knows blogging
Scott Winterroth has made a name for himself as a thought leader who talks about WordPress and blogging. His podcast combines his experience with that of his guests and the insights are incredibly useful for anyone getting started with blogging!