34 min
Blue Martech, it’s the R of ROI The Martech Effect
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- Business
This episode is the penultimate one evolving mainly around the series of six blog posts. In this case, number 5, titled ‘Using Marketing Data tools to manage the customer lifecycle in five stages (5/6).’ We also talk a bit about GDPR and Frans gives insights into how he once built dashboards in Google spreadsheet.
Hosted by: Frans Riemersma & Roel Seegers
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5:26 — a climate change analogy to collecting data
9:10 — 7 steps to make your Google Analytics setup a bit more GDPR compliant
12:05 — Jobs to be done in data, Martech of the blue kind.
14:44 — Why are country specific super graphics important?
16:00 — How do you make data available so you can actually use it to your advantage?
17:38 — Working with Zapier to manage data and workflows
20:00 — Dashboard and data visualization tools
22:07 — ¡AppDate!: Thunderhead
25:70 — Data is all about the R of ROI
27:07 — Frans explains how he built a dashboard with Google spreadsheets
30:49 — Go to https://make-everything-ok.com
---
Some websites we mentioned in our podcast:
- https://martechtribe.com/blog/marketing-data-tools-manage-customer-lifecycle-five-stages -
- https://autoriteitpersoonsgegevens.nl/sites/default/files/atoms/files/138._handleiding_privacyvriendelijk_instellen_google_analytics_aug_2018.pdf -
- https://www.reshiftmedia.com/gdpr-google-analytics-adwords/ -
- https://userdatatrust.com/ -
- https://allamericanbowling.nl/free-bowling-dinner-deal :p
This episode is the penultimate one evolving mainly around the series of six blog posts. In this case, number 5, titled ‘Using Marketing Data tools to manage the customer lifecycle in five stages (5/6).’ We also talk a bit about GDPR and Frans gives insights into how he once built dashboards in Google spreadsheet.
Hosted by: Frans Riemersma & Roel Seegers
***
5:26 — a climate change analogy to collecting data
9:10 — 7 steps to make your Google Analytics setup a bit more GDPR compliant
12:05 — Jobs to be done in data, Martech of the blue kind.
14:44 — Why are country specific super graphics important?
16:00 — How do you make data available so you can actually use it to your advantage?
17:38 — Working with Zapier to manage data and workflows
20:00 — Dashboard and data visualization tools
22:07 — ¡AppDate!: Thunderhead
25:70 — Data is all about the R of ROI
27:07 — Frans explains how he built a dashboard with Google spreadsheets
30:49 — Go to https://make-everything-ok.com
---
Some websites we mentioned in our podcast:
- https://martechtribe.com/blog/marketing-data-tools-manage-customer-lifecycle-five-stages -
- https://autoriteitpersoonsgegevens.nl/sites/default/files/atoms/files/138._handleiding_privacyvriendelijk_instellen_google_analytics_aug_2018.pdf -
- https://www.reshiftmedia.com/gdpr-google-analytics-adwords/ -
- https://userdatatrust.com/ -
- https://allamericanbowling.nl/free-bowling-dinner-deal :p
34 min