BMT 017 | Generative AI: A new frontier in marketing innovation (Part 2) Big Martech
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- Tech News
This week on Big Martech, the second installation of our podcast series on generative AI, we’re taking a deep dive into generative software and how it could influence marketing technology.
Scott and Juan talk about chat as a better interface for software development, the evolution of language for coding, how AI will help improve no-code development, ways existing Martech could be made more powerful by utilizing AI, and more.
[01:04] Overview of Generative Software
[02:56] Capabilities and Opportunities
[05:48] Our Relationship with Software
[10:04] Challenges AI Could Overcome
[15:28] Generative AI Integration With Existing Software
[20:41] Risks On The Horizon
This week on Big Martech, the second installation of our podcast series on generative AI, we’re taking a deep dive into generative software and how it could influence marketing technology.
Scott and Juan talk about chat as a better interface for software development, the evolution of language for coding, how AI will help improve no-code development, ways existing Martech could be made more powerful by utilizing AI, and more.
[01:04] Overview of Generative Software
[02:56] Capabilities and Opportunities
[05:48] Our Relationship with Software
[10:04] Challenges AI Could Overcome
[15:28] Generative AI Integration With Existing Software
[20:41] Risks On The Horizon
27 min