"Don't start demoing, start listening": Why the salespeople we trust are experts in their clients' needs - Bo Alroe | S1E9 Still Curious

Bo is an expert in sales management, strategy and execution in the enterprise software industry, based in Denmark. We talk about how to walk into a room and what it means to establish a cycle of curiosity with your clients.

Key Topics
Bo's squiggly career, from studying communications for fun, to switching jobs with a friend, to helping grow a global software companyBo's practical wisdom on the difference between being 'sold to' and having a salesperson who is an expert on helping you address your needsWhat it means to establish a cycle of curiosity with clients and why quality of communication is so importantDetours and Tangents
What clients can learn from salespeopleWhy the fear of IT projects going horribly wrong can become a self-fulfilling prophecy
Episode Summary
Visit the Grokkist podcast hub for a full digest of this episode including highlights and links to stuff we discussed: https://grokk.ist/stillcuriouspodcast/s1e9-bo-alroe/

Recorded 30 October 2021
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