Bob Burg is back to talk about what author entrepreneurs can learn from his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion. Persuasion is at the heart of this book, which all authors and businesspeople need to study and practice if they are to have fulfilling and successful careers. Selling books takes persuasion. Attracting a loyal audience to your author platform takes persuasion. Landing a book agent, traditional publisher, or self-publishing team all require persuasion. The trick, as Bob explains, is not to coerce or manipulate. With Bob's legendary gentle touch, he explains how to approach these readership and business opportunities in a different and more uplifting way. Great ready to enjoy some of the best advice about the business of books from one of the brightest minds in the industry. And for more, find us on Twitter @WinningEdits or #AuthorMBA.