19 min
Adaptability in Mountain Climbing—the Bob Cormack Story 1 of 4 REACH–A B2B Marketing Podcast
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- Marketing
B2B marketers can often feel limited by policies, team dynamics, and lack of opportunity. In this first episode, we study the make-up of a successful mountain climber to see what moves them to extend their reach. Bob Cormack participated in the 1977 American Bicentennial Everest Expedition. His story inspires us to have the courage to accept challenges, the humility to support others, and the adaptability to navigate the account-based mindset.
B2B marketers can often feel limited by policies, team dynamics, and lack of opportunity. In this first episode, we study the make-up of a successful mountain climber to see what moves them to extend their reach. Bob Cormack participated in the 1977 American Bicentennial Everest Expedition. His story inspires us to have the courage to accept challenges, the humility to support others, and the adaptability to navigate the account-based mindset.
19 min