13 min
Body-based marketing cult-ure The Body Talks
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- Marketing
The content and marketing around the body can be a powerful tool to help people feel seen, validated, educated and interact with body-based business from a place of centered-ness and agency.
Trouble is, what I call The Commodified Body - that is, mainstream marketing centering the body, can be coercive and presses on women’s survival instincts in order to make more profit, power and influence. And, over the last couple of years, it’s been made clear to me, the internet is the amplifier and propagator of conspiracy theories, pyramid schemes, wellness industry grifters and cult-like behavior.
I started to take a look at my twenty five years as a dancer then a professional in the movement and well being industries, joining the dots between the cult-like elements: That is: coercion, thought-stopping and pain-point pressing language, promises of ascension or transcendence utilized by what I call The Commodified Body and how we work, market our businesses and feel about our bodies.
Go to Content Moves for full show transcription.
Links & show influences:
Podcasts: Indoctrination / Sounds Like A Cult / Conspirituality / A Little Bit Culty / Decoding The Gurus
Books: Cultish by Amanda Montell / When She Comes Back by Ronit Plank / The Body Is Not An Apology by Sonya Renae Taylor / Fake Medicine by Brad McKay / Food Isn’t Medicine by Joshua Wolrich/ Shrill by Lindy West / Laziness Does Not Exist by Dr. Devon Price
Culture Makers: Kelly Diels / Dr. Michelle Mazur / Tara Macmullin / Contrapoints / Jamila Jamil / Kate Kennedy
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Send in a voice message: https://podcasters.spotify.com/pod/show/thebodytalks/message
The content and marketing around the body can be a powerful tool to help people feel seen, validated, educated and interact with body-based business from a place of centered-ness and agency.
Trouble is, what I call The Commodified Body - that is, mainstream marketing centering the body, can be coercive and presses on women’s survival instincts in order to make more profit, power and influence. And, over the last couple of years, it’s been made clear to me, the internet is the amplifier and propagator of conspiracy theories, pyramid schemes, wellness industry grifters and cult-like behavior.
I started to take a look at my twenty five years as a dancer then a professional in the movement and well being industries, joining the dots between the cult-like elements: That is: coercion, thought-stopping and pain-point pressing language, promises of ascension or transcendence utilized by what I call The Commodified Body and how we work, market our businesses and feel about our bodies.
Go to Content Moves for full show transcription.
Links & show influences:
Podcasts: Indoctrination / Sounds Like A Cult / Conspirituality / A Little Bit Culty / Decoding The Gurus
Books: Cultish by Amanda Montell / When She Comes Back by Ronit Plank / The Body Is Not An Apology by Sonya Renae Taylor / Fake Medicine by Brad McKay / Food Isn’t Medicine by Joshua Wolrich/ Shrill by Lindy West / Laziness Does Not Exist by Dr. Devon Price
Culture Makers: Kelly Diels / Dr. Michelle Mazur / Tara Macmullin / Contrapoints / Jamila Jamil / Kate Kennedy
---
Send in a voice message: https://podcasters.spotify.com/pod/show/thebodytalks/message
13 min