11 min
Body Work - part 1 The Body Talks
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- Marketing
Humans love to work when it flows. When they have something to push against, some pressures, it's when we can do our best work.
But, The Commodified Body, and its early Christian values touts a different type of work ethic - using the pillar of "consistency" as part of a mechanistic view of how our bodies should work and how we should produce.
Here, the pillar of consistency is chained to time only and doesn't take into account the whole human body doing the work, and its requirements for play, for rest and for socialisation.
We are being marketed the message that we are singular machines whose businesses rely on us (and our customers) "showing up", "doing the work" at all costs and all contexts. This is not possible in the real world without tiredness, anxiety, and in the worse case, burning out.
In this brief episode, I touch on ways "consistency" is viable (and when it's not) and how it can be viewed in healthy terms putting our bodies and businesses front and center. I talk about how I help businesses find their golden thread and bring that to the surface via words and images.
I hope this episode sparks a conversation, that it can lead us to feel better about our bodies working and how we market to them. Have a listen and drop me a line on Instagram @rachel.biffin
Blog notes for this episode: contentmoves.net/thebodytalks
Links to mentions in the show:
Jeremihah Tower - The Last Magnificent
Dr. Michelle Mazur
---
Send in a voice message: https://podcasters.spotify.com/pod/show/thebodytalks/message
Humans love to work when it flows. When they have something to push against, some pressures, it's when we can do our best work.
But, The Commodified Body, and its early Christian values touts a different type of work ethic - using the pillar of "consistency" as part of a mechanistic view of how our bodies should work and how we should produce.
Here, the pillar of consistency is chained to time only and doesn't take into account the whole human body doing the work, and its requirements for play, for rest and for socialisation.
We are being marketed the message that we are singular machines whose businesses rely on us (and our customers) "showing up", "doing the work" at all costs and all contexts. This is not possible in the real world without tiredness, anxiety, and in the worse case, burning out.
In this brief episode, I touch on ways "consistency" is viable (and when it's not) and how it can be viewed in healthy terms putting our bodies and businesses front and center. I talk about how I help businesses find their golden thread and bring that to the surface via words and images.
I hope this episode sparks a conversation, that it can lead us to feel better about our bodies working and how we market to them. Have a listen and drop me a line on Instagram @rachel.biffin
Blog notes for this episode: contentmoves.net/thebodytalks
Links to mentions in the show:
Jeremihah Tower - The Last Magnificent
Dr. Michelle Mazur
---
Send in a voice message: https://podcasters.spotify.com/pod/show/thebodytalks/message
11 min