567 episodes

Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!

Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.

In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.

See acast.com/privacy for privacy and opt-out information.

Bokeh - The Photography Podcast Nathan Holritz

    • Business
    • 4.8 • 156 Ratings

Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!

Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.

In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.

See acast.com/privacy for privacy and opt-out information.

    #566: How LiveStreaming Weddings Can Grow Your Business - Julia Eskin

    #566: How LiveStreaming Weddings Can Grow Your Business - Julia Eskin

    Usually, when you think of livestreaming you think of trouble logging in, lousy wifi, and "Grandma can you hear me? Flip your camera!" And in the world we live in now, with smaller weddings, elopements, and destination weddings, even if everyone can't be in attendance, clients still want to share their special moments with loved ones. So, how can you provide a service that's simple to use, and helps your clients, while also growing your business?

    Our guest, Julia Eskin of EventLive.pro is here to help in episode 566 of The Bokeh Podcast! Tune in to hear how EventLive started and how it can help you create more income for your wedding photography business while also giving your clients the opportunity to share their wedding with guests that couldn't be in attendance. Definitely a win-win for both parties!

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

    Julia's Photography Background (3:06)

    Julia's Website Design (4:27)

    Brand position (7:44)

    Creating a great customer experience (10:30)

    Technique for time management (14:09)

    Book recommendation (16:02)

    The Dip by Seth Godin

    Outsourcing/Delegation (18:20)

    The Reasoning for Outsourcing Certain Tasks (22:09)

    EventLive Backstory (25:31)

    What did you think about competition when creating EventLive? (30:38)

    How photographers can use livestreaming as a second stream of revenue? (35:21)

    How to minimize potential distraction when both shooting and livestreaming (39:15)

    Steps on Offering Livestreaming (40:15)

    1. Visit EventLive.pro/business

    2. Register and Download App

    3. Run Free Testing to Learn How the App Works

    4. Add Your Own Logo and Brand

    5. Get a Phone Mount

    6. A Bluetooth Microphone is recommended

    Links:

    https://www.charitywater.org

    love.juliaeskin.com

    instagram.com/juliaeskin

    eventlive.pro

    instagram.com/eventlivepro

    Eat that Frog! by Brian Tracy

    https://bokehbookshelf.com

    • 45 min
    #565: How to Start a Cost-Conscious Wedding Photo Business - Alex MacNaughton

    #565: How to Start a Cost-Conscious Wedding Photo Business - Alex MacNaughton

    Taking the leap from journalism photography to wedding photography isn't an easy feat, but if you're going to make the jump, the best way to do it is to land in a (brand) position that you've planned for!

    In episode 565 of The Bokeh Podcast, we sit down for a brand consultation with Alex MacNaughton on how to create a wedding photography business with affordable pricing in mind. Listen in to hear advice on branding, marketing, creating a website, and many more facets of a photography business, plus amazing resources to get started!

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

    Alex's Photography Background (6:36)

    What drew Alex into wanting to shoot weddings (14:07)

    Thoughts on reaching financial goals without becoming burned out (20:51)

    Brand Positioning of Competition (24:36)

    Brand Position Statement (29:55)

    Pricing (33:43)

    Post Process Services (38:08)

    Website and SEO (44:00)

    Marketing (54:32)

    1. Google Performance Max

    2. Facebook and Instagram

    Workflow (1:06:37)

    - CRMs

    - Calendly

    - Google Suite

    Links:

    https://www.charitywater.org

    alexmacnaughton.com

    instagram.com/alexmacnaughton

    keywordseverywhere.com

    pic-time.com

    wordpress.com

    flothemes.com

    squarespace.com

    nathanholritz.com

    yoast.com

    Episode 432: SEO for Photographers - Corey Potter & Dylan Howell

    Episode 511: UX and SEO for Higher Website Conversions - Julia Bocchese

    Episode 535: A Fresh Approach on SEO Tactics – Feuza Reis

    calendly.com

    CRM Article: blog.bloom.io 

    • 1 hr 30 min
    #564: Brand: Is it Personality or Value Proposition? - Lisa Aihara

    #564: Brand: Is it Personality or Value Proposition? - Lisa Aihara

    Surprisingly, having an affinity for Sesame Street can be a great way to market your business. But it's all up to how you can turn that interest, or any part of your brand personality, into value for your clients!

    In episode 564 of The Bokeh Podcast, we have our amazing returning guest, Lisa Aihara, join us to talk about branding and how to find a balance between presenting personality and value proposition. Tune in for advice on defining both your personality and the value of your brand and how to effectively market your brand to potential clients through your website.

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

    Do you think there's a reason why photographers follow brand style trends? (10:16)

    Why is "filling your cup" as a photographer important when the industry is about serving clients? (15:55)

    What does "being who you are" mean to Lisa (19:25)

    When people only read a website for 55 seconds, do we have time to communicate our personality effectively on our website? (32:50)

    Where's the balance between personality and value proposition? (36:40)

    How can the stage a business is in can affect the level of priority you give to personality vs value proposition? (40:30)

    Ways to bring personality and value proposition to your website (45:00)

    1. Look at your website analytics

    2. Use story prioritization

    Recommended Tools for Website Analytics (46:30)

    - Google Analytics

    - Instagram Insights

    - Squarespace

    How to use stories to communicate and connect with clients on your website (56:18)

    Links:

    https://www.charitywater.org

    Lisa's Previous Episode 550

    ellettestudio.com

    instagram.com/ellettestudio

    nathanholritz.com

    photographersedit.com

    squarespace.com

    heap.io

    • 1 hr 2 min
    #563: How I Photograph a Wedding Story - Tom Russo

    #563: How I Photograph a Wedding Story - Tom Russo

    You could always photograph a wedding just to document it, but where's the fun in that? A picture is worth a thousand words, so why not create a beautiful story!

    In episode 563 of The Bokeh Podcast, Tom Russo shares the importance of details when photographing a wedding story and how the moments around the typical wedding shot list are just as vital and cherishable to storytelling as the main event! Tune in to hear great advice on how to plan and what to consider when photographing a wedding story.

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

    Brand position (5:02)

    Creating a great customer experience (6:19)

    Technique for time management (25:32)

    Outsourcing/Delegation (30:05)

    Book/Educational recommendation (35:38)

    https://bokehbookshelf.com

    How Tom Defines Storytelling (40:46)

    Do you feel photographers don't focus on the family and guests as much during weddings? (46:39)

    Key Touchpoints when Telling a Story for a Wedding (49:17)

    Should you base your photography on shot lists from the client or a template when storytelling? (52:41)

    With a focus on attention to detail, do you feel there's a tendency to overshoot? (56:45)

    Thoughts on delivering clients a large number of images (59:51)

    Links:

    https://www.charitywater.org

    tomrussophotography.com

    instagram.com/tomrussophotography

    The Capture Crew Podcast

    Jordan Correces: Episode 214 & Episode 428

    • 1 hr 4 min
    #562: A Simpler Approach to Senior Photography - Mary Vance

    #562: A Simpler Approach to Senior Photography - Mary Vance

    There are very few people that fall into the 1% of modeling perfection, so why in the world would we expect that of teenagers who are still learning and growing?

    In episode 562 of the Bokeh Podcast, Mary Vance explains how she photographs "the other 99%" of seniors with a focus on inclusivity and authenticity. Tune in to hear great advice on how to simplify your approach to senior photography and tips on how to successfully engage with teenagers to simple ways on how to pose seniors during their session.

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

    Brand position (5:05)

    What is it like to be inclusive with seniors who are more outside of the box (6:45)

    Creating a great customer experience (12:48)

    Technique for time management (15:25)

    Outsourcing/Delegation (18:59)

    Book recommendation (26:53)

    Soundtracks by Johnny Cuff

    https://bokehbookshelf.com

    How to sum up the approach towards senior photography (31:53)

    What made Mary want to change her approach toward senior photography (33:40)

    Why in senior photography has the "model look" become the industry standard? (37:52)

    Supplementing slower seasons in your business model (40:25)

    Engaging and talking with seniors in an authentic way (42:14)

    Don't's

    1. Don't add pressure by asking about the future

    2. Don't make assumptions about them

    3. Don't cross the line

    Do's

    1. Do ask their pronouns

    2. Do ask about their interests

    3. Do repeat their answers back to them and have follow up questions

    Simple Senior Photography Posing (53:23)

    What lead Mary to a different approach toward senior photography posing (58:23)

    Examples of Simple Poses (1:01:09)

    1. Standing (1:01:35)

    2. Seated (1:03:06)

    3. Walking (1:04:30)

    Three Poses to Avoid Visuals (1:07:05)

    instagram.com/maryvancephotography

    Steps to Simplify Your Approach to Senior Photography (1:08:11)

    Practical

    1. Learn your light and gear

    2. Outsourcing

    3. Simplify your intake form

    Mindset

    1. Let go of the "shoulds"

    2. Stop focusing on your competition

    3. If you don't know, ask

    Links:

    https://www.charitywater.org

    maryvance.com

    instagram.com/maryvancephotography

    Crafting the Natural Light Look by Sandra Coan

    • 1 hr 17 min
    #561: How to Build A Brand Through Connection - Kelsey Kurtis

    #561: How to Build A Brand Through Connection - Kelsey Kurtis

    From the extreme of over-sharing on social media to hiding behind color schemes and logos, it's important to learn how to find a sense of branding balance for yourself and successfully build a connection with your clients!

    In episode 561 of the Bokeh Podcast, Kelsey Kurtis gives fantastic insight on how to build a brand through connection in a thoughtful and balanced way! Listen in to hear more great advice and learn even more in-depth information from her book "The Connection Method".

    The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

    Brand position (3:47)

    Creating a great customer experience (7:14)

    Technique for time management (8:56)

    Outsourcing/Delegation (10:57)

    Book recommendation (15:21)

    Profit First by Mike Michalowicz

    Alter Ego by Todd Herman

    WTF Moment (17:23)

    Motivation and Backstory of Kelsey's book (19:17)

    Who You Are vs What You Offer (24:12)

    Confirming That Your Brand Makes Sense for You (28:09)

    Defining Connection Based Branding (32:44)

    4 Goals of Connection Based Branding (37:00)

    1. Bringing Humanity Back into Your Business

    2. Clarity in Your Direction

    3. Confidence

    4. Connection and Impact

    Defining Branding Words (39:35)

    The Difference Between Branding Words, Brand Position, and Mission Statement (42:03)

    Gap Characteristics (46:38)

    Gap Characteristics: Personality vs. Brand (50:16)

    How to Be Vulnerable Without Going Overboard (53:46)

    Links:

    https://www.charitywater.org

    https://bokehbookshelf.com

    http://kelseykurtis.com

    http://instagram.com/kelseymkurtis

    The Connection Method by Kelsey Kurtis 

    • 1 hr 2 min

Customer Reviews

4.8 out of 5
156 Ratings

156 Ratings

CoffeeSnobbery ,

Transformed my photography business!

This podcast has been one of the most helpful resources in the business side of my photography. Thank you for bringing a diverse representation of photographers to your show and offering podcasts filled with good and usable information, not just the fluff. I am a fan!

Beccalue ,

My favorite photography podcast!

This podcast is my absolute favorite, and I listen to a lot of podcasts. Nathan always has such actionable tips and brings on guests who know what they’re talking about and are not just giving a bunch of fluff. I always learn so much from every episode. Highly recommend!

Cwoo001 ,

Best Photography Podcast

I’ve been a wedding photographer for over 12 years but I didn’t know I could learn so much from one podcast. Nathan is hands down the best interviewer out there. I can listen to this podcast for 4 hours straight.

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