Bombshell Business Podcast with Amber Hurdle Amber Hurdle

My guest today is a fellow teen mom turned Business Bombshell focused on business consulting, marketing and website design. Welcome Jodi Bourne! Jodi shares with us the power of a customer-centric website design, how to engage and lead your audience, and the extreme importance of its imagery.
Jodi and I deep dive on website design and discuss:

The unexpected gifts of being a teen mom

If you are selling something, your website should engage people to take a step. Users need to know what to do next - even if that just means to learn more.

The look & feel of your website is incredibly important (emphasize your brand!)

Be aware of being too generic.If you are not being specific to SOMEbody, you are not being specific to ANYbody.

The importance of colors and fonts - this may not mean what you think

Never hold back from being YOU!


Ready to learn more about fine tuning your website with a customer-centric design, allowing you to attract your ideal customer? Tune in on your favorite listening app, on the website, or watch it on YouTube!

About Jodi Bourne
Jodi Bourne is a Business Consultant, Marketing Strategist, and Website Designer focusing on luxury homes, glamping, and niche vacation rental experiences. With a rich background in business management, customer service, brand messaging and marketing spanning diverse industries, Jodi guides savvy hosts in growing professional, guest-first vacation rental businesses. Her passion for tourism and hospitality drives her to help hosts achieve long-term success. guests to enjoy unique and memorable experiences and communities to thrive.

Connect with Jodi
Email: jodi@jodibourne.com
Website: https://jodibourne.com/
Appointment Booking Link: https://jodibourne.com/chat
Instagram: https://www.instagram.com/heyjodibourne
Facebook: https://www.facebook.com/HeyJodiBourne
Podcast: https://jodibourne.com/savvyhost
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I always love when I get to talk branding with other experts and discuss their unique perspective on the topic. Today’s guest did not disappoint. Davis O’Hearns, founder of Dawn Creative, joins me to discuss brand values and how they should be ingrained in everything your business does, down to the questions your receptionist asks when greeting clients. David takes us through the client journey and how to easily implement processes that reinforce your values along the way. Remember, consistency is key!
David’s take on branding includes: 

Your logo, colors and typography are just your visual identity - not your brand

To fully develop your brand you need a purpose, values, direction, vision, behaviors and to keep a promise

How to build small, easy processes into every step of the client journey to reinforce your brand values

How to reverse engineer your values by first identifying what you hate


The importance of carrying values through both digital and physical interactions

Why your purpose should be written with “blue sky thinking”

Document what you stand for and then take action!


Ready to learn more about strengthening and embodying your brand values? Tune in on your favorite listening app, on the website, or watch it on YouTube!

About David O’Hearns
David O'Hearns has worked within the creative industry for 25 years. Starting as a graphic designer following his graduation from Newcastle University, Dave went on to start up his first creative agency in 2006. Following multiple successes with the likes of Bentley Motors, Adidas and Swiis Foster Care, he founded his second agency, Dawn Creative, in 2014.

Connect with David
LinkedIn: www.linkedin.com/company/9291398/
Twitter: twitter.com/wearedawn
Instagram: www.instagram.com/dawn_creative_agency/
YouTube: https://www.youtube.com/channel/UCDC1llUTAGLhzUZgeGBJ7Ow
Website: www.dawncreative.co.uk
Webinars: www.eventbrite.co.uk/cc/branding-done-776169
Email: wakeup@dawncreative.co.uk


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Self proclaimed Chief Executive Boss Lady, Alexandra Watkins, joins me on the podcast today to talk names. What makes a good one, what makes a not-so-good one, and what led her to this niche? Alexandra started her career as an advertising copywriter, fell in love with naming things and quickly switched gears to branding. She eventually created her own agency - Eat My Words, with clients ranging from Amazon to Xerox, and even named one of my favorite drive through guilty pleasures (before my lovely AlphaGal experience) the BACONATOR!

Alexandra’s awesome naming insight includes: 


How the purchase of “monkey tea” led her to a great networking opportunity early in her career

When creating a great brand name, think SMILE: Suggestive, Memorable, Imagery, Legs, Emotional

To test your brand name’s durability use SCRATCH: Spelling challenge, Copycat, Restrictive, Annoying, Tame, Curse of knowledge, Hard to pronounce

Always aim to make names funny and relatable, thereby making them more memorable and attracting your ideal customer

Your brand name is your longest lasting investment - make it a welcome mat, not a do not enter sign

There are ways to incorporate fun names into your business, even if you cannot change your brand name


And guess what?! Alexandra is offering our listeners a special discount for her course: How To Create Super Sticky Brand Names. Make sure to use the Promo Code BOMBSHELL to save $700 and get the course for only $199.

Not sure a new name is for you? When working for the Hotel Vitale, Alexandra and her team renamed the wedding services menu, and increased sales by 25%! Interested in how to obtain that kind of impact? Tune in on your favorite listening app, on the website, or watch it on YouTube!
About Alexandra Watkins
Alexandra Watkins is brand name expert and author of the Inc. Top 10 Marketing Book, “Hello, My Name is Awesome: How to Create Brand Names That Stick. She is founder of Eat My Words, a naming firm that specializes in creating names that make people smile instead of scratch their heads. If you have enjoyed a Wendy's Baconator, you have literally eaten her words.

Connect with Alexandra
Twitter: twitter.com/eatmywords
LinkedIn: www.linkedin.com/in/alexandrawatkins/
Facebook: www.facebook.com/EatMyWordsNames/
Website: http://www.eatmywords.com
Podcast: https://eatmywords.com/podcasts-about-brand-names/
Email: alexandra@eatmywords.com
Naming Test: https://eatmywords.com/free-name-evaluation-test/

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This week’s podcast features serial entrepreneur, Mount founder and CEO, Madison Rifkin. Madi’s unique story, starting with her first invention at the age of 12, is quite remarkable. Today she shares with us exactly what led her to that early invention, how she transformed that idea into a full blown experience-booking platform and the lessons she learned thus far as a female CEO and founder.
Madi shares her journey of: 

How being a forgetful pre-teen led her to having her own patent at just 15 years old!

Attending Northwestern University and developing her bike lock idea into a full-blown company

COVID’s impact on her bike lock business and the pivot to an experience-based business

The value of high touch experiences over networking en masse

The importance of being fully authentic and confident in yourself


Want to learn more about Madi’s amazing journey? I promise you will be inspired to act upon your ideas after this one! Tune in on your favorite listening app, on the website, or watch it on YouTube!
Want to get to know Madi in person? Are you a STR operator attending VRMA International? If so, don’t forget Madi and her team are hosting The Mount Cup October 22nd - a day of golfing, networking and competition to support STR advocacy.

About Madison Rifkin
Madi is the CEO and Co-Founder of Mount. She's been recognized as the Short Term Rental industry's Rising Star two years in a row and is on a mission to change the way we travel.

Connect with Madison
LinkedIn Personal: https://www.linkedin.com/in/madison-rifkin-23037712a/
LinkedIn Business: https://www.linkedin.com/company/mountamenities/
TikTok: @RentMount
Instagram: https://www.instagram.com/rentmount/
Interested in Mount? https://calendly.com/d/2hv-ynw-pvr/mount-demo
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My guest this week is a total Bombshell Businesswoman with an exceptional perspective on innovation. Natalie Turner is the author of the award winning book, Yes, You Can Innovate and today she sits down with me to discuss her unique ideas and how to implement them throughout your business, no matter how big or small it may be.
Some of the key points we discuss: 

The 6 ‘I’s® of Innovation

Identify - possibility, new opportunity

Ignite - creativity, ideas

Investigate - testing, prototyping, research

Invest - time & attention, money and resources

Implement -  the hard work

Improve - review and refresh

Larger corporations need to dig deep in the Identify stage as they are often stuck in Invest, Implement & Improve

We ALL play a role in innovation

The importance of empowering team leaders to enable their own teams to be innovative 

Assessing the alignment of your purpose and your work


Interested in learning about the importance of innovation and how YOU innovate? Tune in on your favorite listening app, on the website, or watch it on YouTube!

About Natalie Turner
Natalie is the Co-Founder of The Entheo Network, the owner of The Six 'I's® brand, and inventor of The Six 'I's® of Innovation. She is the author of the Award Winning book, Yes, You Can Innovate, selected as Business Book of the month in the UK and Singapore. As an international Keynote speaker, she has inspired audiences on the human side of innovation – the mindsets and skills we need to harness diversity - and has spoken on leadership, change, and PURPOSE at some of the top speaking engagements in the world, including TEDx Singapore, Singapore Women’s Congress, Harvard University's HPAIR, BLINK live (Mediacom), Innov8rs Bangkok, ISPIM – The International Society for Professional Innovation Management - and numerous corporate and governmental organizations.

Connect with Natalie
Websites: www.entheo.com
    https://www.natalie-turner.net/?r_done=1
LinkedIn: https://www.linkedin.com/in/natalieturner1/
YouTube: https://www.youtube.com/channel/UCa0va2g4CIBrP5FvstXDsng
Facebook: https://www.facebook.com/natalieturnerauthorspeaker
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This week’s episode features SEO strategist, and fellow 90’s music junkie, Meg Casebolt. After cutting social media almost entirely, Meg moved to a 25-hour workweek to spend more time thinking about creative and big-picture ideas for her business, as opposed to an arbitrary follower count. Meg and I discuss how driving the right people to your website is much more important than engaging with everyone on your social media.
Meg and I discuss: 

The expectations vs reality of social media marketing

Why web copy should be written to solve a problem or answer a question

Why social media is not a discovery tool, but a connection tool

Knowing your audience and how they prefer to consume your content

Using the Customer Awareness Spectrum

Focusing on depth of searches, rather than breadth


Want to learn how to still drive sales while returning social media to its rightful place as a fun refuge from your busy day to day operations? Tune in on your favorite listening app, on the website, or watch it on YouTube!

About Meg Casebolt
Meg Casebolt is the founder of Love At First Search and host of the Social Slowdown podcast. Meg loves to help businesses spend less time trying to hack the algorithms and instead create SEO content that attracts your ideal audience to your website while helping entrepreneurs cut their dependency on social media for their business visibility. 

Connect with Meg
Instagram: https://www.instagram.com/loveatfirstsearch/
LinkedIn: https://www.linkedin.com/in/megcasebolt/
YouTube: https://www.youtube.com/channel/UCLdWexUUZ_40SPeXvG-nJq
Pinterest: https://www.pinterest.com/loveatfirstsearch/
Website: https://loveatfirstsearch.com/
The SEO Starter Kit: https://loveatfirstsearch.com/start
Podcast: https://www.socialslowdown.com/
Meg’s Book: The Social Slowdown
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