Book Marketing Foundation (E11, P2 of 6‪)‬ Smart Author

Learn ebook marketing.  Part 2 of 6.  This episode explores author brand-building, knowledge-building, platform-building and distribution.  17 book marketing tips are presented, all of which help the author build a solid marketing foundation. Mark Coker reads from chapter 2 of the new 2018 edition of the Smashwords Book Marketing Guide which comes out in late January, 2018. 
Full transcript at https://smashwords.com/podcast
This six-part series on book marketing is best listened to serial from Episode 10 (Part 1 of 6) onward.