232 episodes

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan.
Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success.
Start listening today and discover how to get noticed in a crowded marketplace.

Book Marketing Mentors C-Suite Radio

    • Business
    • 5.0, 21 Ratings

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan.
Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success.
Start listening today and discover how to get noticed in a crowded marketplace.

    How To Easily Focus More Eyeballs On Your Book Launch

    How To Easily Focus More Eyeballs On Your Book Launch

    Do you want to know how to easily focus more eyeballs on your book launch? Listen as best-selling author, Michelle Vandepas shares her secret sauce to your book launch success.

    What's essential when developing your book launch

    Best practices to leverage your book to the right people

    Critical questions to answer to use your book to leverage your business and build credibility

    Critical questions to answer to use your book to help get clients, and/or build a new revenue stream

    Michelle's "Holy Trinity" to get instant credibility

    Avoidable mistakes authors make

    And a whole lot more…

    Book your complimentary 20-minute book marketing assessment with Susan Friedmann
    Learn more about your ad choices. Visit podcastchoices.com/adchoices

    • 27 min
    How to Satisfy True Human Connection with “Fanocracy"

    How to Satisfy True Human Connection with “Fanocracy"

    What is "Fanocracy," and why does it help satisfy our hunger for true human connection? Listen as marketing genius, David Meerman Scott shares the premise behind his new book.
    In this week's powerful podcast episode "How to Satisfy True Human Connection with “Fanocracy" you will discover...

    Who exactly is a true and raving fan in your universe

    What the simple things you need to do to build raving fans (most people don't do these!)

    Why any business can grow as a result of cultivating their fandom

    Essential rules to follow to nurture your fandom

    What critical lesson David learned from "The Grateful Dead"

    Why passionate fans are your most powerful marketing force

    And a whole lot more...


    Are you a non-fiction author struggling to get known and paid for your expertise?
    Sign up now for your free 20-minute "Book Marketing Assessment" to find out how your can get the recognition and income you deserve as a non-fiction author.
    Learn more about your ad choices. Visit podcastchoices.com/adchoices

    • 30 min
    How to Choose the Best eLearning Solution for Your Course

    How to Choose the Best eLearning Solution for Your Course

    How do you choose the best eLearning solution for your course? Listen and learn from learning design expert, Janet Stewart as she shares what you need to know about the new online trends and the future of learning. 
    In this week's powerful podcast episode "How to Chose the Best eLearning Solution for Your Course" you will discover...

    The essentials you need to know to turn your book into an online program

    How to turn your book into an online course

    What you need to know about your target audience before you start creating your course

    What the future of learning has in store for us

    Unconventional ideas you can use to add more pizzaz to your book offering

    How to avoid "learner fatigue" with gamification techniques

    Common mistakes and how to avoid them

    And a whole lot more…


    Check out more juicy book marketing tips and techniques at Book Marketing Mentors
    Learn more about your ad choices. Visit podcastchoices.com/adchoices

    • 28 min
    How to Best Use an Editor for Your Book Success

    How to Best Use an Editor for Your Book Success

    What do you need to do to use an editor for your book success? Listen as editor and ghostwriter, Pat Iyer shares powerful information every author needs to know to feel confident about their writing skills.
    In this week's powerful podcast episode "How to Best Use an Editor for Your Book Success" you will discover...

    What exactly an editor does to help fine-tune our book's success

    Why editing your own work is a bad idea

    How to avoid one of the biggest traps many authors fall into

    When it's time to stop word-smithing your work

    How an anthology can add a whole new dimension to being an author

    Whether or not an editor or ghostwriter holds any "rights" to your materials

    Common grammatical errors we make without even realizing

    And a whole lot more…


    Want a free 20-minute book marketing assessment with Susan Friedmann?
    Click here to schedule
    Learn more about your ad choices. Visit podcastchoices.com/adchoices

    • 30 min
    How to Best Adopt a Sales Mindset for Success

    How to Best Adopt a Sales Mindset for Success

    What do you need to do to adopt a sales mindset to be successful? Listen as sales mindset expert, Merit Kahn shares how to be influential and master your selling environment, even when social distancing has become the new normal.
    In this week's powerful podcast episode "How to Best Adopt a Sales Mindset for Success" you will discover...

    The importance of knowing the difference between sales and marketing

    Why understanding mindset, mechanics, and motion makes you influential

    Key traits that separate master salespeople from the “icky” amateurs

    How “re-deciding” helps you stay flexible and adaptive in uncertain times

    Common sales and marketing mistakes amateurs make and how to avoid them

    Strategies for adapting to COVID-19 via "The Can’t Wait It Out Movement"

    And a whole lot more…

    For more powerful information from the experts, check out Book Marketing Mentors
    Learn more about your ad choices. Visit podcastchoices.com/adchoices

    • 30 min
    How to Market Your Books as a Full-Time Writer

    How to Market Your Books as a Full-Time Writer

    Do you ever dream of being a full-time writer and know exactly how to market your books? Listen as award-winning fiction author, RJ Lewis shares his proven practices to help you use the best tools available to successfully market your books.
    In this week's powerful podcast episode "How to Market Your Books as a Full-Time Writer" you will discover ...

    Why writers should study marketing rather than study writing

    What every author should be able to do in 30 seconds or less

    How to get people interested in your book concept before they ever read a word you've written

    4 essentials you need to know to write a good book description

    3 important things every book needs - no matter if it's fiction or non-fiction

    What every author should do before having their book designed

    How to get reviews for your book

    Powerful resources Arjay uses to successfully market his books

    And a whole lot more...

    Click here to schedule your complimentary 20 minute book marketing assessment
    Learn more about your ad choices. Visit podcastchoices.com/adchoices

    • 26 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

SFPauly ,

A Go-To Resource for Authors

Susan Friedmann is an expert in helping authors of all genres cut through the noise and deliberately market their book to get the best results. Her podcast offers plenty of action-oriented tips and practices a novice or experienced author can put in place immediately. Her guest experts, facilitated by Susan herself, are true servants to the author community with their knowledge, wisdom and incredible willingness to share their journeys full of mistakes and successes for us to learn from. Listen now!

ShamanDr ,

How to Make Your eBook a Best Seller

I loved this podcast. there was so much great information in it. I've been feeling a bit lost with writing my book and trying to figure out how to get it done and out there and the information that was shared in the podcast made me feel really good for the first time and now I know I'm on the right track. Thank you!!!

Best year ,

Make Your Ebook a Bestseller

Outstanding interview with Geoff Affleck. He hit the high points. Solid info! Thank you, Susan Friedman!

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