Book Marketing Success Podcast

John Kremer
  • 5.0 (1)
  • BOOKS
  • UPDATED BIWEEKLY

John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love this show! Please subscribe now. Thanks. This Book Writing Podcast is designed to educate and inspire writers, book authors, novelists, poets, storytellers, and content creators of all sorts. It focuses on how and why to write a book. This Book Publishing Podcast is designed to educate and inspire book publishers and self-publishers to edit, design, distribute, and promote the best books. This Book Marketing Podcast is designed to educate and inspire book authors and publishers to do a better job publicizing, promoting, and marketing their books. I know at least 1001 Ways to Market Your Books! This Content Creation Podcast is designed to educate and inspire all content creators, including writers, bloggers, podcasters, videomakers, social media marketers, and internet marketers with new ideas and the latest promotional opportunities. bookmarketing.substack.com

  1. You As a Bestselling Author

    6D AGO

    You As a Bestselling Author

    You, too, can be a bestselling book author attracting the attention of a lot of influencers, a lot of readers, a lot of business owners, and a lot of people who want to change their lives. Use this song as a motivational tool to inspire you writing a bestselling book and selling it like hotcakes! You As a Bestselling Author Once the words “bestselling author”Gets attached to your name, to your name,You are no longer just another coach,You are no longer just another consultant,You are no longer just another expert,Or just another business ownerTrying to get attentionYes, you as a bestselling author You become a credible personThe person people trust right awayThe person they listen to again and againThat means you have more authorityThat means you get better leadsThat means you have higher perceived valueThat means you have an easier timeTurning attention into revenue This is not about writing a bookJust to say you wrote oneThis is about using a bookUse a book as a business assetUse a book as a credibility builderUse a book as a trust shortcutUse a book as a lead magnetUse a book as a client-converting tool Yes, you as a bestselling authorYes, you too can be a bestselling authorYes, you too can be a bestselling authorGet in on the action now!Yes, you too can be a bestselling author Learn more how you can write, publish, and market a bestselling book in 90 days or less. Check it out at https://protopublished.com. Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    3 min
  2. Writing Love: You Offer Value as a Writer

    APR 5

    Writing Love: You Offer Value as a Writer

    Writers can make a big difference — not just in their own lives but also in the lives of those around them. Your ideas are worth sharing. No one is you. That is your super power. Believe in yourself! Writing Love Lyrics Write for self-reflectionMake more sense of your emotionsProcess your experiencesCelebrate what you love Writing forces you to be clear and deepWriting brings structure for your ideasWriting brings focus for your ideasWriting helps you grow Give advice freely and widelyThe more advice you shareThe more trust people will have in youAnd in your ideas and thoughts Your ideas are worth sharingNo one is youThat is your super powerThat is the value you add Your ideas are worth sharingNo one is youThat is your super powerThat is the value you add Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    3 min

  3. MAR 22

    The Action Paradox: Why Your Best Ideas Require Less Seeing and More Doing

    The following article and above video are based on a song I wrote several months ago. You listen to the song, Move with What You Love, here: https://bookmarketingbestsellers.com/move-with-what-you-love-with-derek-hunter-music-video. The Creative Stagnation Trap Inspiration is a byproduct of movement, not a prerequisite for it. Most creators have it backward: they wait for a visceral emotional shift or a sign from the universe before they dare to put pen to paper or brush to canvas. This passive waiting isn’t just a delay; it’s a slow-motion execution of your potential. The hard truth of the creative life is that the stuck feeling you’re nursing is actually a symptom of your own stillness. To change your perspective, you have to change your position. Movement is the only reliable driver of change. The Action Paradox — Why Seeing Isn’t Enough We are often told that art is about observation, but John Kremer’s I Tell You Poetry collection presents a more aggressive reality: perception without participation is a dead end. Many creators stall because they are waiting to feel moved by an external spark. This is the great Action Paradox — we wait to be moved so we can act, yet the source proves we must act so that we, and eventually our audience, can be moved. You cannot watch your way to a breakthrough. Momentum is not something you find; it is something you manufacture by becoming the catalyst of your own work. “No one is moved by what they see, People are moved by what they do.” Bravery as a Rep — The Power of Small Wins If the thought of a grand opening or a magnum opus paralyzes you, then stop thinking big. The transition from stagnation to success begins with the baby steps Hunter describes in his lyrics. These aren’t just minor movements; they are the fundamental building blocks of a professional practice. Treat every act of creation as just another rep in a lifelong workout. By viewing bravery as a repetitive exercise rather than a singular, terrifying event, you normalize the stakes. You do the thing you fear not to conquer it once and for all, but to turn courage into a habit. Success isn’t found in the giant leap; it’s found in the cumulative weight of daily repetitions. The Limits of Language — When Words Aren’t Enough Even for the most skilled wordsmith, the reality is that sometimes words just can’t describe how you feel. Plain text has its boundaries, and in a modern creative landscape, ignoring the multi-sensory experience is a strategic error. Graphics add a touch that says so much more, bridging the emotional gap where vocabulary fails. Whether it is a tip-o-graphic or a carefully selected image, visual elements are not mere decorations — they are essential tools that communicate the gifts from above and the whispers of inspiration that words alone cannot carry. To move an audience, you must engage more than just their inner monologue. The Walcott Blueprint — Self-Publishing Your Way to the Nobel Prize Waiting for permission is the hallmark of the amateur. If you need proof that doing beats waiting, look at Derek Walcott. He didn’t wait for a legacy publisher to validate his voice; he wrote his first poem at 14. By the time he was 20 — an age when most are still finding themselves — he had already self-published his first collection and produced his first play. Walcott’s early commitment to moving with what he loved created the foundation for a career that culminated in a Nobel Prize for Literature for his masterpiece, Omeros. His trajectory shames the creator who is waiting for the right time. The right time was years ago; the second best time is today. The High Cost of a Bad Name — Strategy Over Aesthetics Motion is essential, but blind motion is expensive. In the marketplace of ideas, moving with what you love requires the cold, hard discipline of strategy. There is a specific, quantifiable risk to ignoring the business side of creativity: creators regularly risk spending up to $4,000 on a cover for a book with a bad title. This is where the strategist overrules the artist. Investing $150 in a professional book title critique is a small but vital rep of bravery. It ensures that your financial and creative energy is built on a foundation that resonates with an audience. True success isn’t just about the art; it’s about ensuring the art has a name that allows it to be found. From Observation to Motion Creative success is never a spectator sport. It is a result of moving with what you love rather than watching it from the sidelines. Whether you are self-publishing your first collection like a young Walcott, using graphics to amplify your message, or simply showing up for your daily rep of bravery, the message is clear: action generates the electricity that observation never will. If you stopped watching and started doing today, what rep of bravery would you perform first? Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    6 min

  4. MAR 22

    How to Get Your Book Published

    This video and post repurpose an article I wrote a number of years ago: Self-Publishing Tips: How Do I Get My Books Published?https://bookmarketingbestsellers.com/how-do-i-get-my-books-published. Thanks for reading Book Marketing Success! This post is public so feel free to share it. Stop Seeking Permission: The Surprising Truth About Getting Published Today I am bombarded weekly with the same anxious inquiry from aspiring creators: “How do I get my books published?” It is a question born of a legacy mindset, where authors imagine themselves standing outside a locked gate, hoping a benevolent gatekeeper will finally turn the key. The uncomfortable truth is that the gatekeepers haven’t just moved; they have fundamentally changed their business model. For the modern writer, the traditional path of seeking an agent first is no longer the most effective — or even the most profitable — route to market. To succeed in this digital era, you must stop being a supplicant and start being a strategist. This guide outlines a sophisticated and transformative approach to taking full control of your literary career. 1. Traditional Publishers Aren’t Looking for New Talent The reality of the current market is that traditional literary agents and publishers are no longer in the business of discovery in the romanticized sense. They are risk-averse corporations looking for guaranteed returns on their investment. Today, the burden of proof has shifted entirely onto the shoulders of the author. Publishers are searching for individuals who bring a ready-made platform to the table — a pre-existing tribe that ensures a book will sell before the first copy is even printed. “In today’s world, you shouldn’t wait for a book publisher or literary agent. Both agents and publishers are currently looking primarily for books by celebrities or well-known people or authors with ready-made platforms.” 2. Your Best Move Is the Reverse-Engineering Approach For approximately 97% of authors, the most logical and pragmatic path is to self-publish immediately. This isn’t a fallback plan; it is a high-level strategy to de-risk your project for future partners. By taking your work directly to the marketplace, you provide the data that big publishers crave. If you can prove your market and build independent sales momentum, you transition from a risky bet to a proven asset. Once you have established this success, you can explore selling reprint rights to the Big Five. At that stage, you aren’t begging for a deal; you are negotiating from a position of power while agents and publishers compete for your established brand. 3. You Are the Only Publishing Company You Need There is a pervasive myth that you must hire an expensive self-publishing company or a full-service firm to enter the market. These services often charge thousands for tasks you can — and should — manage yourself as the CEO of your own brand. True self-publishing is about radical autonomy and maintaining a lean operation. You don’t need a middleman to validate your work or manage your files; you simply need the right tools and a professional mindset. “The answer is simple: YOU. Yup, the only good self-publishing company is yourSELF. That’s what self-publishing is all about.” 4. The No-Cost (and Low-Cost) Entry Points The modern author’s minimalist tech stack allows for professional global distribution with almost zero overhead. By utilizing two specific platforms, you can reach every corner of the digital and physical book market. * Kindle Direct Publishing (KDP): This is your essential starting point for the Amazon ecosystem. If you have a well-formatted Word document, you can publish a Kindle ebook and a print edition for free, capturing the world’s largest book-buying audience. * Ingram Spark: This is your bridge to global distribution beyond Amazon. For a flat fee of $49, you can set up your title as both an ebook and a print-on-demand book. Note: Ingram Spark no longer charges a fee for uploading to their service. 5. Promotion Isn’t a Chore — It’s the Fun Part Many authors view marketing as a heavy burden that distracts from their real work. In reality, building an audience is an inevitable part of authorship, regardless of whether you are self-published or signed to a major house. Reframing marketing as human connection changes the entire experience. It is about building meaningful relationships with website owners, magazine editors, TV producers, and social media leaders who serve your specific niche. Instead of shouting into the void, you are simply finding and interacting with the people who are already looking for exactly what you have written. This engagement is the heartbeat of a successful long-term literary career. “That’s the fun part: Finding and interacting with your audience, the people who will love your book.” Conclusion: The Author as Entrepreneur The transition from aspiring writer to published author requires a fundamental identity shift. You are no longer a passive seeker of permission; you are an active creator of a brand. By mastering these platforms and taking the lead on your own distribution, you empower yourself to bypass the gatekeepers and reach your readers directly. The tools are ready, the distribution is global, and the audience is waiting. If the gatekeepers are gone, what is actually stopping you from sharing your story with the world today? Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    5 min
  5. Happy St. Patrick's Day - A Song of Irish Blessings

    MAR 16

    Happy St. Patrick's Day - A Song of Irish Blessings

    Celebrate St. Patrick’s Day with this song full of Irish blessings. Enjoy and pass it on. Irish Blessings Lyrics May love and laughter light your daysAnd warm your heart and homeMay good and faithful friends be yoursWherever you may roamMay peace and plenty bless your worldWith joy that long enduresMay all life’s passing seasonsBring the best to you and yours May the dreams you hold dearestBe those which come trueAnd the kindness you spreadKeep returning to youMay your heart be light and happyMay your smile be big and wideAnd may your pockets always haveA coin or two inside May you never steal, lie, or cheatBut if you must steal, steal away my sorrowsIf you must lie, lie with meAll the nights of my lifeAnd if you must cheat, cheat deathBecause I could never live a day without you For each petal on the shamrockThis brings a wish your wayGood health, good luck, and happinessFor today and every dayLike the warmth of the sunAnd the light of the dayMay the luck of the IrishShine bright on your way May your pockets be heavyAnd your heart be lightMay good luck pursue youEach morning and nightMay your troubles be lessAnd your blessings be moreAnd nothing but happinessCome through your door May you never steal, lie, or cheatBut if you must steal, steal away my sorrowsIf you must lie, lie with meAll the nights of my lifeAnd if you must cheat, cheat deathBecause I could never live a day without you Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    4 min

  6. FEB 27

    The AIO Revolution: Feeding the Answer Engines

    Check out this post: Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    14 sec

  7. FEB 24

    John Kremer on Getting Sponsors for Your Book

    For the current episode of her Sponsorship Talk podcast, Roberta Vigilance interviewed John Kremer on how he went about getting sponsors for his book, 1001 Ways to Market Your Books. John Kremer, author of 1001 Ways to Market Your Books, joins Sponsorship Talk to share his experience with book sponsorship and how he secured sponsors for his book. In this episode, we explore what book sponsorship looks like, what authors should understand before approaching sponsors, and how positioning plays a key role in success. You can listen in via the video above or through the Spotify podcast player below: Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    44 min

  8. FEB 17

    Getting Sponsors for Book Authors

    Every book, every author, deserves sponsors for what they offer to their unique and wonderful audiences. In this podcast, John Kremer and Roberta Vigilance, author of How to Secure Sponsors Successfully, talk about how authors should go about getting sponsors for their books and events. Check out the transcript on Substack if you’d rather read this podcast than listen in. Thanks for joining us! Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    54 min
See All (220)

About

John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love this show! Please subscribe now. Thanks. This Book Writing Podcast is designed to educate and inspire writers, book authors, novelists, poets, storytellers, and content creators of all sorts. It focuses on how and why to write a book. This Book Publishing Podcast is designed to educate and inspire book publishers and self-publishers to edit, design, distribute, and promote the best books. This Book Marketing Podcast is designed to educate and inspire book authors and publishers to do a better job publicizing, promoting, and marketing their books. I know at least 1001 Ways to Market Your Books! This Content Creation Podcast is designed to educate and inspire all content creators, including writers, bloggers, podcasters, videomakers, social media marketers, and internet marketers with new ideas and the latest promotional opportunities. bookmarketing.substack.com

Information