127 episodes

Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas and easy-to-implement book marketing strategies! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books and grow your platform. Subscribe today and take that next step toward a more successful, long-term book marketing plan!

Book Marketing Tips and Author Success Podcast Penny Sansevieri Author Marketing Experts, Inc.

    • Arts
    • 4.6 • 45 Ratings

Join Penny Sansevieri and Amy Cornell for fun and frank discussions packed with clever ideas and easy-to-implement book marketing strategies! Designed to help self-published authors and traditionally published authors at any level, the Book Marketing Tips and Author Success Podcast will definitely inspire you with new ideas for how to sell books and grow your platform. Subscribe today and take that next step toward a more successful, long-term book marketing plan!

    Minisode: How We Really Feel About Advertising

    Minisode: How We Really Feel About Advertising

    Display advertising has been around a long time, and it can be really effective for some products and services - but does it work for books?

    We'll discuss our thoughts on display advertising, the pros and cons, and what to watch out for and consider if you're offered an opportunity to advertise your book!

    August Promotion:

    You have a book, you’ve had some good reviews, but sales are lackluster.
    Let us help you find out where the holes are in your approach and provide you with personalized recommendations to get noticed by more readers and buyers.
    Click here for our must-have Custom Amazon Keyword and Category Optimization program and  receive $50 off your purchase! Revive your listing and enjoy better searchability and rankings! Be sure to use the promo code AugPodPromo.

    • 12 min
    How Networking with Libraries Amps Up Your Author Brand and Local Exposure

    How Networking with Libraries Amps Up Your Author Brand and Local Exposure

    This idea was born from a listener request, specifically they wanted some tips on how to work with libraries to book more events. So we decided to cover that, and more!

    Because libraries are a great way to build your reader-base, but getting involved with libraries is also a great way to support your community and even garner local media attention. Get ready to jot down some of our creative tips and recommendations for easy (and honestly fun) ways to claim your spot as a well-known local author.

    July Promotion:

    We talk a lot about Amazon, and for good reason - it can make or break your success as an author.

    Download your free copy of our Amazon Cheatsheet today to start taking your brand and sales potential up a few notches!

    • 16 min
    Minisode: Christmas in July! How to Prepare your book for BIG holiday sales!

    Minisode: Christmas in July! How to Prepare your book for BIG holiday sales!

    Want to grab your share of holiday sales? Then now is the time to plan! In this special bonus episode, Amy and Penny break down what you need to do - and how you can prepare - for big holiday book sales! Packed with tips and some insider scoop, we'll get you ready for the biggest shopping market of the year!

    July Promotion:

    We talk a lot about Amazon, and for good reason - it can make or break your success as an author.

    Download your free copy of our Amazon Cheatsheet

    Download your free copy of our Amazon Cheatsheet today to start taking your brand and sales potential up a few notches!

    • 16 min
    How to Get Your Money's Worth When Hiring a Book Marketing Company

    How to Get Your Money's Worth When Hiring a Book Marketing Company

    If you've ever considered hiring a book marketing company, are already interviewing potential teams, or still feeling a bit burned by your last book promotion campaign - this episode is not-to-be missed!

    We're getting candid about what to expect (and what's often off the table), smart questions to ask about the work, ways to evaluate what you're being offered, and even tips that can save you money.

    August Promotion:

    Book covers matter, more than a lot of authors realize.
    So if you’re releasing a book this year, or you’re open to breathing new life into an already existing title by creating a new cover worthy of the bestseller list -- please let us help!
    Click here for our must-have Book Cover Collaboration and receive $50 off your purchase! Kick your cover up a notch for a potential boost in branding AND sales! Be sure to use the promo code AugPodPromo.

    • 37 min
    Minisode: Your Website's User Experience Matters

    Minisode: Your Website's User Experience Matters

    Your website says a lot about you, so you really don't want to risk giving potential visitors the wrong impression. But sadly, we see authors miss seemingly small, yet critically important details all the time that are setting them back. Check out our tips for ensuring your website is primed to help you convert more shoppers into buyers and fans.

    July Promotion:

    We talk a lot about Amazon, and for good reason - it can make or break your success as an author.

    Download your free copy of our Amazon Cheatsheet today to start taking your brand and sales potential up a few notches!

    • 9 min
    How Not to Screw Up Your Website

    How Not to Screw Up Your Website

    We see this a lot:  an author puts a bunch of stuff on their website because they think that’s what goes on a website. But they’re missing the point that their website should be focused on a very particular market, and rarely does turning it into a digital resume or superficial biography of your life work in your favor. This show will unpack what to do, and what not to do, when it comes to your website.

    Packed with tips, insider info and some ideas for those of you who don't have a website yet, you won't want to miss this episode!

    June Promotion:

    Book covers matter, more than a lot of authors realize.

    So if you’re releasing a book this year, or you’re open to breathing new life into an already existing title by creating a new cover worthy of the bestseller list -- please let us help!

    Check out our book cover collaboration opportunity here and save $50 this month!

    Discount code: covers622 

    • 41 min

Customer Reviews

4.6 out of 5
45 Ratings

45 Ratings

kjreusser ,

Book series valuable lesson learned

I like how they are brutally honest about truth of publishing. Still waiting for that Tshirt: ‘Amy feels strongly about this topic.’

Kathryn W** ,

Very Informative

I love this podcast, I've learned a lot from the episodes.

TamD* ,

Thank you!

I really appreciate this podcast - the insights and suggestions. - Tamara Miller Davis

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