Colin J. Campbell shares how to publish, launch, and profit from a book as a lead-generation tool, a sales asset, and a branding strategy. If you're a service-based business owner who wants to differentiate your brand, increase your perceived value, close more deals, and grow your business through direct-response marketing... This is show is for you.
Write Useful Books w/ Rob Fitzpatrick
I recently discovered a real gem of a book: Write Useful Books by Rob Fitzpatrick. In this interview, we talk about the power of beta reading can have on your material.
A Useful Sentence Stem
This is an incomplete sentence that you can use as a prompt to think about and write a better book.
16. Welcome to Books That Get Leads (Homepage Episode)
Welcome to the homepage of books that get leads! Click "play" and hear a short, informative, and useful message about this marketing model.
Colin J. Campbell.
Founder, Books That Get Leads
This is an episode I'm designing specifically for the homepage of books to get leads. The point of this is to welcome a new visitor on the page and explain an important point about books to get leads. We are not only creating a front-end lead generation system, it's also a marketing system designed to convert our clients into an offering, and follow up with them long-term. Brian Kurtz, the author of the book overdeliver, taught me a term. It is called the online family. It's so much more of an empowering term for leads. We are connecting with human beings, giving them tremendous value, making offers that are relevant to them and their journey, and keeping them as customers for as long as humanly possible. You want to over deliver at every level. One of the ways to do that is by having a book, plus all of the other media associated with it. I hope you understand what this episode is all about, and if you'd like a greater Insight, go to www.booksthatgetleads.com and see how I'm using this episode on the homepage as a welcome.
15. Myth: "They're never going to read it anyway."
It's more of a misconception or disempowering perspective than it is a myth, but it's such a common sentiment I hear on a regular basis. I thought I'd address it today.
The myth is: “No one is going to read the book anyway.”
This insinuates that what you put in your book doesn't really matter.
It's is dangerous for two reasons.
The most important reason is that rich and successful people read. If you're building any credibility by "just" authoring a book, all of that credibility fast dwindles if the contents suck. The second dangerous element is the pernicious mental slothfulness it can promote. It's like suggesting to yourself that no one cares about what you have to say. That is not the type of messaging you want to tell your subconscious.
14. Your List, URL, and Media (Book Distribution Secrets)
How do you create a simple call to action anyone can remember so you can build your audience, your online family, a.k.a. your list? In this episode, I share with you an assortment of insights related to building your own distribution network.
13. Book Distribution Secrets (Segment Start)
If you're a business owner who wants to distribute your non-fiction book and promote your business, this is the first episode of Books That Get Leads about book distribution.
and if you have any questions, head over to https://BooksThatGetLeads.com/