Boom Your Biz Sonya McIntyre-Reid

In this episode, Sonya sits down with Sarah, our dynamic social media manager, to unravel a story that’s both a triumph and a trial. In this episode, we share the remarkable journey of a tradie franchisee who transformed their business through savvy social media strategies, only to hit a bureaucratic roadblock from head office.

Sarah recounts how she crafted a vibrant and engaging online presence, leading to the client being fully booked for months and even expanding their team. However, the head office’s rigid approach soon dampened the creative spark, demanding mundane and uninspiring content that starkly contrasts with Sarah’s successful, personality-driven posts.

Sonya and Sarah dive deep into the clash between local flair and corporate conformity, highlighting the importance of authentic engagement over box-ticking. They also explore how businesses can navigate such challenges and maintain their unique voice without losing sight of brand guidelines.

Tune in to hear how Sarah’s creative solutions not only resonated with the local community but also set a benchmark for effective social media marketing. Whether you’re a business owner, marketer, or just love a good behind-the-scenes story, this episode is packed with insights and inspiration. 🌟

Don't miss out on this candid conversation that uncovers the real struggles and victories of modern social media management.

In this episode of our podcast, we sit down with Tiffany, the dynamic co-owner and COO of The Product Bus, a consulting firm dedicated to helping early-stage, bootstrapping start-ups. Tiffany shares her journey from running a software development company to co-founding The Product Bus, where she and her team specialise in guiding tech and non-tech start-ups through the critical stages of product development and market validation.

We dive into the unique challenges start-ups face, particularly the common pitfalls in marketing and product validation. Tiffany emphasises the importance of understanding your customer base and validating problems early to avoid costly missteps. She also discusses the ethical stance of The Product Bus on fee-for-service consulting, steering clear of equity in fledgling start-ups to protect founders’ interests.

Tiffany shares valuable insights on automation tools, project management software like ClickUp, and the benefits of AI in streamlining business processes. Join us for a conversation packed with practical advice, resources, and a glimpse into the supportive ecosystem Tiffany and her team are building for start-up success.

Resources and links mentioned:

AI Tools:
Reclaim (affiliate link) https://reclaim.ai/r/s/EAnUl
Respell https://www.respell.ai/

The Product Bus website: https://theproductbus.com/

Connect with Tiffany:
Linkedin: https://www.linkedin.com/in/tiffany-ashdown/
TikTok: https://www.tiktok.com/@tiffany_ashdown?_t=8mKaauLmOmu&_r=1
Instagram: https://www.instagram.com/theproductbus/

If you spend a lot of time scrolling social media like I do, chances are you’ve come across certain “experts” who claim you can create a month’s worth of content in 30 minutes… IF you buy their super-duper program that shows you how.

And while I do believe you don’t have to reinvent the wheel every month, there does seem to be confusion surrounding what actually goes into creating content.

In today’s episode, I’m going to take you through the elements of a good content plan, how long content creation ACTUALLY takes, and a few tips for making your content go further.


Download your free content pillar workbook here: https://kissmarketing.lpages.co/ep-126-content-pillars/

If you own a website, run Google ads, or send emails as part of your marketing strategy, you’ve probably received notifications about DMARC authentication and the changes that are happening with Cookies.

I’m not kidding when I say that this is one of the most important topics I’ve covered on the podcast. If you don’t address these changes, your emails will end up in spam folders, links to your website could drop off, and you could waste THOUSANDS of dollars on ads that don’t work.

FOR DMARC SETUP:
Email hello@linchpindigital.com.au or visit bit.ly/dmarcsetup

TO JOIN THE BOOM YOUR BIZ FACEBOOK GROUP:
https://www.facebook.com/groups/boomyourbiz

The new year brings all sorts of declarations and resolutions – many of which get abandoned just a few weeks (or days) into January.

The most common New Year’s resolution I’ve seen lately is people resolving to do 75 Hard – a program designed to completely change your body and develop some serious grit.

It’s a tough program, but worth it, and it got me thinking: what if we did a 75 Hard for business owners? 75 business days to completely change your business, and develop systems that WORK.

If you’re keen to join me, you’ll find all the resources you’ll need, here: bit.ly/75HardBusiness

My podcast on discounts and promotions last month generated some really interesting discussion.

The general consensus was that, while many business owners understand that discounting doesn’t contribute long-term to their brand, they either didn’t know how to STOP relying on promotions, or they didn’t feel their brand was ‘premium enough’ to warrant charging higher prices.

And while these are totally valid concerns, they’re not insurmountable problems.

Here's the thing:
YOU get to set your prices.
YOU get to say what your value is.
And YOU can change your mind, one way or the other, whenever you like.

And if you want to learn how to position your brand as premium?
In this episode, I’m going to show you how.