24 min
Bootstrapping a $1,000 Athleisure Business to 10M Revenue with Rob Fraser Zero to a Million
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- Entrepreneurship
This week’s episode of the Zero to a Million Podcast with Zach Rego features Rob Fraser, Founder and CEO at endūr. Bootstrapping a business while creating his product category presented many initial challenges to Rob.
He had to maintain several side jobs in the beginning to fund the initial $1,000 needed to start a Shopify account and order the first batch of socks. He then relied on word of mouth and the help of micro influencer friends to get his brand out there.
By the third year, the company had already made $1 million in revenue and Rob had started paid acquisition too, but it was the shift to online business care of COVID that accelerated the growth of his business.
This week’s episode of the Zero to a Million Podcast with Zach Rego features Rob Fraser, Founder and CEO at endūr. Bootstrapping a business while creating his product category presented many initial challenges to Rob.
He had to maintain several side jobs in the beginning to fund the initial $1,000 needed to start a Shopify account and order the first batch of socks. He then relied on word of mouth and the help of micro influencer friends to get his brand out there.
By the third year, the company had already made $1 million in revenue and Rob had started paid acquisition too, but it was the shift to online business care of COVID that accelerated the growth of his business.
24 min