Boring Is Bad For Business The Good Studio

Today Joel and Soojee are here with a sad and triumphant episode! This is a wrap for season 1 but it’s definitely not a wrap for good! They sit and reflect on how far they’ve come as podcasters, the amazing guests they were blessed to collaborate with, and ask each other what they’re most excited about for season 2! 

About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio

For advertising opportunities please email hello@ontrackstudio.com.au

Today Joel and Soojee are here with their last educational episode of season 1! This episode they wanted to tackle the topic of branding vs marketing. As a business owner it can be confusing to understand the difference between the two and what one to focus on first. 
By listening to this episode, you’ll leave with a whole new perspective on business strategy, brand strategy and marketing strategy, to help you start to create these strategies to optimally grow your business. 

About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio

For advertising opportunities please email hello@ontrackstudio.com.au

In this week's episode, Joel and Soojee are here to discuss the strategy behind pricing products and services within a brand. Why does price matter? Revenue, profitability, positioning with your market and the overall opinion determined by your customers, are few of the important factors to consider when pricing within a brand. Something Soojee has noticed isn’t done enough, is brands taking into consideration the level at which they’ve set their prices, and the effect that then plays on the brand. By listening you’ll gain tips to help you, as a brand owner, align your brand strategy with your price strategy.

About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio

For advertising opportunities please email hello@ontrackstudio.com.au

Today Joel and Soojee are joined by Emma Head. Emma is the founder of Sweet Mickie, The OG quote cookie business that is far from boring! They pick Emma’s brain on how she got started and how Sweet Mickie continues to stay cheeky and remain the brand it was created to be. With R U OK? day coming up, Sweet Mickie do their part by donating proceeds to support the cause, this leads to an open and raw conversation about being a business owner and the mental health struggles that come with that.

To learn more about Sweet Mickie, visit their website here and follow here.


About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio

For advertising opportunities please email hello@ontrackstudio.com.au

Welcome back to another episode of our brand strategy unpacked series. In this episode, Soojee and Joel unpack marketing through the buyer journey, and the type of content you can create to shift your customer from aware to an advocate of your brand. Soojee breaks down what she considers the 4 phases of the marketing funnel, to simplify the customer journey and bring clarity to your business. Listen in to gain an understanding of the phases of awareness, consideration, delivery & loyalty. 
To access your free worksheet mentioned in this episode, click here.
About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio

For advertising opportunities please email hello@ontrackstudio.com.au

We all start somewhere. In the early days, your budget might allow for you to invest in professional brand development. Today’s episode is a simple outline to bootstrapping your brand yourself. Joel and Soojee give an incredible insight into the first 8 categories to tackle when building your brand during the birth of your business. By listening you will be given a framework to begin laying the foundations to set your business up with a brand that stands out!

About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio

For advertising opportunities please email hello@ontrackstudio.com.au