480 episodes

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff

The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strateg‪y‬ Dana Malstaff

    • Marketing
    • 4.6 • 316 Ratings

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff

    Take Dog Training from Task to Treat w/Laura Gendron

    Take Dog Training from Task to Treat w/Laura Gendron

    As moms and business owners, balancing time and energy between our different kinds of babies can feel overwhelming on its own, but what happens for those of us who have fur babies too?
    Our pets are an important part of our lives, and having them around during stressful times like these is an absolute blessing. However, we also have to ensure we’re giving them the attention and training they need, and when we already have a lot going on, that can feel like a chore. 
    How can we stop looking at training from a purely logistical perspective and turn it into something fun? Is it possible to make training feel like we’re playing with our pets? 
    In this episode, Founder of Miss Behavior, Laura Gendron shares how to change the way we look at pet training. 

    Three Things You’ll Learn in This Episode

    How to keep training our pets when we have a lot going on:

    By the time we’ve finished everything we need to do in a day, training often feels like too much, but by incorporating that training into our existing routines, we can change that. Start with things like teaching a dog to down-stay every time we open the fridge or getting them to sit by themselves when we go into another room.

    How to proactively replace our dogs’ bad behavior:

    To get our dogs to stop doing one thing, we have to replace that action with something else. Teach them a skill that becomes more rewarding for them than the initial behavior, like going into a down-stay instead of barking excessively.

    What to do when we’re dealing with emotional dogs:

    Some dogs are more reactive and emotional than others, and that can become a challenge. However, we have to remember that we’re not the only ones in the situation, and small replacements of bad behavior go a long way.  
    Guest Bio- 
    Laura Gendron is a mom of two and the owner and founder of Miss Behavior, serving as a behavior consultant, coach, and certified professional dog trainer for family dogs and their people. With degrees in both Animal Science and Psychology, she has found creative ways to bring both worlds together. After running her business through one-on-one training since 2008, Laura pivoted to the online space and found ways to scale her business through courses, challenges, and her monthly membership. She lives for systems, efficiency, and continually strives to push aside perfectionism every day.
    To find out more, go to:
    To find out more about The Canine Homeschooler Academy, a monthly membership to help dogs and their families learn about training and behavior from the comfort of home, in their pajamas, using on-demand videos, challenges, and a community of support, visit: https://missbehaviortraining.com/homeschooler.html 
    And to take part in the 5-day attention building challenge, go to:

    • 50 min
    The Guilt-Free Guide to Getting Out of Debt w/Allison Baggerly

    The Guilt-Free Guide to Getting Out of Debt w/Allison Baggerly

    Debt is something many of us have gone through, but most of us just don’t want to talk about it, and that’s because we’re talking about it the wrong way.
    Opening up about our financial situations can be intimidating, but it’s something we need to get comfortable doing if we want to move forward. The only thing is, so many of us are trapped in silence because we’re afraid of being judged. 
    How can we stop the cycle of shame for good and change the way we think about debt? Can we change the way we talk about money with our kids, so they don’t need to go through the same mistakes we’ve made?
    In this episode, Founder of Inspired Budget, Allison Baggerly shares how to change our spending habits for the better.
    Three Things You’ll Learn in This Episode

    Why we need to end the stigma around debt:

    So often, when people find themselves in debt, they end up keeping it to themselves because they feel ashamed, but that isn’t productive, and it doesn’t solve the problem. We have to remember that debt doesn’t make us unlovable, and with the right plan, we can get out of it. 

    How our emotions play a role in our debt:

    For many women, shopping gives us an outlet to our emotions, so we end up spending money for short-term joy. The problem is, these moments never last long, so we have to get better at sitting with our emotions, instead of splurging the moment they arise.

    Why high-earners need to change how they think about money:

    When we’re bringing in a ton of money, it’s easy to spend on unnecessary luxuries, but that doesn’t mean we should. It’s important to think about what we really want/ what deserves to be splurged on and stop diverting from that path.  
    Guest Bio- 
    Allison Baggerly is a blogger, influencer, and the founder of Inspired Budget. As a former teacher and small business owner, Allison combined her passion for teaching and finances to help others learn how to start budgeting. Inspired Budget helps women all over the world get started with budgeting when they feel lost and overwhelmed. She has built a tribe of over 109K Instagram followers that turn to her for budgeting advice and inspiration to save more than they ever imagined!
    To find out more, go to:
    And to join the Inspired Budget Inner Circle Webinar, go to: https://inspiredbudget.lpages.co/inner-circle/

    • 43 min
    Everything You Need to Know About College Tuition Fees w/Ron Lieber

    Everything You Need to Know About College Tuition Fees w/Ron Lieber

    Choosing our children’s college is the biggest financial decision our families will ever make, so we have to be as informed as possible going into it. 
    The problem is, many of us simply don't know how much college costs, or how much we should be paying for it. How can we begin to advise our kids when we don't even know where to start ourselves? 
    The only way we'll find out is by asking the right questions. So what should we be asking?
    In this episode, New York Times Columnist and author of The Price You Pay for College, Ron Lieber shares what we need to know about college tuition.
    Three Things You’ll Learn in This Episode

    How to change the way we think about thrift:

    In recent years, the word ‘thrift’ has got some bad press, but there’s nothing negative about it. Thrift is about spending money on the things we value most, while saving on everything else. 

    How to prepare our kids for the biggest financial decision of their lives:

    We can’t expect our children to make great financial choices if their biggest purchase to date is a bicycle, so teach them to understand how money works from a young age. Give them an allowance and let them learn through trial and error, so when the bigger decisions arise they’ll have a better idea of what to do.

    How to calculate how much to spend on college:

    The key to working out how much college should cost lies in asking really good questions. Before making a final decision on any college, we have to do the research to unearth how much value our kids will get from the experience, and what they’ll be able to do with their qualification, post-graduation.  
    Guest Bio:
    Ron Lieber is the author of The Price You Pay for College: An Entirely New Road Map for the Biggest Financial Decision Your Family Will Ever Make, and the "Your Money" columnist for The New York Times. Ron is also the author of The Opposite of Spoiled. He lives in Brooklyn with his wife and two daughters. 
    To find out more, visit:
    Books mentioned in this episode: 

    • 55 min
    Building a Copywriting Brand that Stays Top of Mind w/Kira Hug

    Building a Copywriting Brand that Stays Top of Mind w/Kira Hug

    The copywriting space is booming, but with so many writers from a ton of different industries moving into it, it's more important than ever before to set ourselves apart. Creating a personality for our brand is a great way to do that, but how can we make sure it still feels authentic to who we are? 
    Assuming a character helps keep us top of mind for our clients, but it's only effective when it fits in with our existing personalities. Is there a way to strike a balance between the two? 
    What can we do to ensure our work is a true reflection of us, our personalities, and our quirks? 
    In this episode, Co-Founder of The Copywriter Club and self-proclaimed Copy Chef, Kira Hug shares how to build a business by being unique.

    Three Things You’ll Learn in This Episode

    How to take the plunge into the copywriting pool:

    Copywriters get a lot of work opportunities from other copywriters, so get in the same room as them and start building genuine relationships. The great thing is, it’s easier than ever before to get into those rooms because so many have moved online.

    What makes copywriting essential in any business:

    Without the right words to express our brands and what we stand for, no one will hear our voices. Great copywriting makes it easier to stand out in a sea of competitors.

    Why business owners should have a working knowledge of copywriting:

    It’s easier to give direction or edit when necessary when we have a general understanding of the processes that go into copywriting. Knowing the basics is a valuable skill for any business owner to have, so take the time to learn more about it. 

    Guest Bio- 
    Kira Hug is a conversion copywriter who specializes in personality-driven launch copy. She also helps business owners package their ‘weird’ and figure out their brand strategy following her signature Weird Trifecta Framework™.
    In a previous life, Kira was an art major (yep) and ended up working with global brands like Estee Lauder Companies. She also led the marketing team for startups like ActionableBooks.com and global health nonprofits (what up, glaucoma and breastfeeding).
    Today, Kira refers to herself as a Copy Chef (she dresses the part!), and she leads a team of multiple copywriters in a flex micro-agency focused on personality-driven sales copy for course, membership, and product launches.
    Kira is also the Co-Host of The Copywriter Club Podcast and Co-Founder of The Copywriter Club, an online community focused on helping copywriters go from struggling freelancers to fully-booked business owners making $200K+ in their businesses. 
    Kira currently lives in Washington, DC with her partner, 2 kids, and pet Snowball.
    To find out more, go to:

    • 40 min
    How to Stand Out and Get More Clients

    How to Stand Out and Get More Clients

    When it comes to standing out in our markets, we tend to think of things like social media marketing as our first port of call. However, while being visible online is important, it’s not the first step to cementing our place in the market, creating a framework is.
    Whether we refer to it as our framework, model, or system, being known for what we do and how we do it is the key to standing out in our ideal clients’ eyes. The question is, how do we create a model worthy of being spoken about in the first place?
    What does a successful system look like? Is there a central blueprint we should all be working from?
    In this episode, you’re invited to a Nurture to Convert training session on establishing effective business frameworks that clients will remember us by. 

    Three Things You’ll Learn in This Episode

    Why defining our system is non-negotiable in sales:

    Each product we sell takes our clients from point A to point B. As the suppliers, we have to be able to pinpoint exactly what each of those points looks like, and what it takes to get there. 

    How to identify our process, step by step:

    Our plans shouldn’t be too elaborate, in fact, they should be simple enough to sketch on the back of a napkin in a matter of seconds. From Venn Diagrams to pyramid charts, there are a ton of ways to do it, but the most important thing is to find what works for us. 

    Why talking about our frameworks is more important than we think:

    We have to talk about our business model anywhere and everywhere, from social media to offline engagements. The only way we’ll become famous for our processes is if people know we’re the ones behind them.

    • 11 min
    Entrepreneurship Can Change Lives & Make the World a Better Place w/Derricka Traylor

    Entrepreneurship Can Change Lives & Make the World a Better Place w/Derricka Traylor

    When we’re caught up in the hustle and bustle of running our businesses, it’s easy to lose sight of the impact we’re making on our clients. However, sometimes even the smallest service we provide can make all the difference in someone else’s life.
    As business owners, we have the potential to transform our clients’ lives, from how they get things done, to how they feel about themselves. Wouldn’t it be great to tap into that power and use it for good?
    How can we channel our energies into creating something that truly makes a difference in our clients’ lives, so they can shine a little brighter in their own world and pay it forward?
    In this episode, Co-CEO and Master Cosmetologist at Transformations Beauty Studio, Derricka Traylor shares how she’s built a hair salon that goes beyond offering a service. 
    Three Things You’ll Learn in This Episode

    How to use our businesses to create safe spaces for women:

    Creating an environment where women can share their stories, catch up with friends and truly unwind does more good than we sometimes realize. Make a point of building genuine relationships with clients so they feel comfortable in the space. 

    The key to connecting with clients on a deeper level:

    It’s one thing to listen to clients when they’re talking, it’s another to remember small details and check in with them a couple weeks down the line. Get invested in their lives and show them their stories are worthy of attention and love. 

    How to unwind in times of trauma:

    We all go through difficult periods, and the key to surviving them lies in relaxing activities. This could be reading, catching up with a friend, or even going to the salon, but the most important thing is to find what works for us.  
    Guest Bio- 
    A woman with exceptional strength, especially one who successfully manages a home, brings up children, and has a full-time job is identified as Superwoman. Derricka Traylor is Superwoman without a cape. Born and raised in Atlanta, GA Derricka is the Co-CEO and Master Cosmetologist at Transformations Beauty Studio. Not only does she run a successful salon with her twin sister Erricka Traylor, but she is also a proud mom to two amazing boys and a wife of eight years. 
    From a young age, Derricka has had a passion for the beauty industry. She was introduced to cosmetology as a child, washing hair in her grandfather's salon. In 2010 she pursued her dreams of becoming a Master Cosmetologist and obtained her license. However, in 2015, her life took a turn for the worse. Derricka, her husband at the time, and young son experienced a home invasion, leaving her husband learning to walk again and leaving their family to rebuild from nothing. Being left with trauma and much confusion, Derricka began to lose herself. From that day forward she realized how important it was to have multiple streams of income and a place women could let go, rebuild, and transform from traumatic moments in their life.  
    When she’s not doing the hair of your favorite celebrities, she’s reading, traveling, and spending time with her friends and family. Being big on family and generational wealth, Derricka is seeking to have multiple rental properties to pass down to her kids. Pushing her philanthropy effort, she plans on developing an organization to empower and encourage people. As she continues to grow in her career, she plans to expand TBS with her sister and open a beauty school.  
    To find out more, go to:

    • 34 min

Customer Reviews

4.6 out of 5
316 Ratings

316 Ratings

Ima listener ,


Dana is an awesome host and wealth of knowledge! I highly recommend the listen!

kimihammy ,

Listen now!

I just listened to the mother daughter episode. So good. Go listen now, it’s amazing. I love Dana and all that she’s doing to help women this and future generations.

mshellmft ,


I absolutely love Dana’s work and her podcast. She’s super easy to connect with and learn from because her approach is so practical yet so different from what the norm is doing.There is so much valuable information to be learned in this podcast - I’m in her paid membership and she way over-delivers there too. There are a lot of podcasters out there that don’t really teach you anything - that’s not Dana! I learn something from every episode and really appreciate her unique approach to marketing. I only wish I had found her sooner!

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