11 min
BOSS with David Cohen, the CEO of the Interactive Advertising Bureau (IAB) BOSS
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- Careers
David Spills on what's shaking up the digital world: "The pandemic pushed digital evolution into overdrive.. and it's never been the same." He's not just talking about the boom in e-commerce or how every brand suddenly got serious about its online presence. It's bigger. "AI, streaming, privacy, measurement, sustainability" and it's not stopping there. "We've got this upswell around third-party cookie deprecation and privacy implications. How do we prep as an industry? It's super dynamic."
David Spills on what's shaking up the digital world: "The pandemic pushed digital evolution into overdrive.. and it's never been the same." He's not just talking about the boom in e-commerce or how every brand suddenly got serious about its online presence. It's bigger. "AI, streaming, privacy, measurement, sustainability" and it's not stopping there. "We've got this upswell around third-party cookie deprecation and privacy implications. How do we prep as an industry? It's super dynamic."
11 min