Welcome to Bosses and Bourbon, a truthcast of real wedding and event bosses, talking shop, swapping the stories and strategies that make their business successful. There may or may not be bourbon.
Krista Chapman of Path & Compass, marketing & strategist to the wedding and event industry works with a lot of smart, hard-working bosses in her consulting work. Entrepreneurs that you’ve never heard of that are rocking out their independent wedding and event businesses. Owner-operators that have created solutions and strategies that WORK. Listen to these candid conversations where Krista and her guest boss, talk shop (maybe over drinks) and get real about running a successful business in today's wedding and event industry.
#13 MINISODE | Soulful NOT Smarmy Solution Oriented Selling
For this minisode, I am sharing my perspective on selling - specifically focusing on finding solutions for your clients, not selling goods or services. Sounds counter-intuitive but for creative entrepreneurs that often struggle with selling, feeling smarmy or manipulative, this perspective will help change your mindset and help you grow your business. Learn the difference between external and internal problems as well as the importance of being a trusted resource to your network
#12 MINISODE - What is a Marketing Funnel?
Today's minisode answers the question - what is a marketing funnel? From the different sections to what sales and marketing activities are in these sections as well as how small businesses and their staff can break a funnel and lose a sale. I share the mistakes I see small businesses make over and over when it comes to marketing and sales and talk through the importance of thinking beyond the funnel, turning your clients into repeat clients.
#11 Quests and FOMO | Chris Creed of Jen & Chris Creed Photography
For today’s episode, I chatted with the Chris-half of Jen & Chris Creed Photography. Jen & Chris are a laid-back wedding photography duo based here in Nashville that loves documenting real moments for joyful couples.
We talked through a lot of things - not being taught to be an entrepreneur, getting caught in FOMO (Fear of Missing Out), finding routines and tactics that support you, having difficult conversations. Chris also talks about the advice he’d give his younger self so be sure to listen for th
#10- MINISODE - Creating an Annual Plan for your Business
In this minisode, I am sharing my how-to process of creating a plan for your small business for the year ahead. I use this 5-part process for my wedding & event clients as well as my own business to create a more intentional business and life. From reviewing the past year, checking in and adjusting to set goals for the next year as well as determining an accountability, this process keeps me and my clients on track and intentional about the year ahead in their marketing, business growth and success.
#09 Side Hustles and Girl Bosses | Claire White of White Ink Calligraphy
For today’s episode, I chatted with Claire White, founder and owner of White Ink Calligraphy. As a relatively new business owner, Claire shared how she built her business around a creative passion while balancing a full-time gig as well as how she uses social media to connect with her clients and grow her business. We dug into some big topics,too - privilege, capitalism, the patriarchy - but it was Claire’s perspective on #girlboss that was eye-opening for me so be sure to listen for that.
MINISODE - 5 Marketing Mistakes of Small Businesses
In today's mini-episode, I am sharing the top 5 mistakes that I see small businesses make in the marketing. From not being consistent to staying too close to your comfort zone, these are the marketing tactics that can stall your growth and success. I also reference a previously Bosses & Bourbon podcast episode where I go more in depth on my #2 marketing mistake - building an audience in a space you don't own nor control.
Love the honesty & advice!
Just started listening to Krista’s podcast in an attempt to find honest & solid advice, truths, and feel validated and understood by people who work in and around the wedding industry, and so far I feel like Krista is just completely with it and has the best advice to share with her audience. Her guests have amazing stories and bits of advice to share that I just love! And it’s always great to hear a new perspective. As someone who is relatively new to the small business owner community, this made me feel so incredibly happy & relieved that other people know exactly what I’m going through!
This podcast is simply amazing and I can’t wait to go share it!! It really made my day, finding this podcast. It’s a gem. Keep doing what you’re doing, Krista! ☺️
I love hearing different sides on each one of these podcasts. I love getting to hear what other people are thinking, doing, finding success with and learning from all of these experiences. It has been a very balanced group of vendor represenation as well. Every catergory represented. It remains on the top of my list.
A Must Listen for the Industry!!!
Grab a notepad and take every note you can! Krista and her guest are full of so much valuable knowledge to help grow your business! Start listening today!