37 min
Bottom-of-funnel Tactics for B2B That Actually Work The Anonymous Marketer
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- Careers
In this episode of The Anonymous Marketer, Kirsti Lang and guest Masooma Memon dive into effective B2B content marketing strategies, focusing on bottom-of-funnel (BoFu) tactics. Masooma emphasizes the importance of creating a content "playground" where each piece interlinks, guiding readers through a learning journey about the brand's tools and services. The discussion covers the misconception of the marketing funnel's obsolescence, advocating instead for a nuanced approach that treats c...
In this episode of The Anonymous Marketer, Kirsti Lang and guest Masooma Memon dive into effective B2B content marketing strategies, focusing on bottom-of-funnel (BoFu) tactics. Masooma emphasizes the importance of creating a content "playground" where each piece interlinks, guiding readers through a learning journey about the brand's tools and services. The discussion covers the misconception of the marketing funnel's obsolescence, advocating instead for a nuanced approach that treats c...
37 min