117 episodes
BottomUp - Skills for Innovators Mike Parsons
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- Business
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4.5 • 2 Ratings
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The volatile, uncertain, complex, and ambiguous world we now live in makes it impossible to innovate from the top down. We must now take an empathic, experimental, and emergent approach to innovate from the BottomUp.
Mike Parsons breaks down all the components of what it takes to discover, build, test, and launch radical new products, services, and cultures. You'll get in-depth instruction on the most effective methodologies, interviews with experts, and case studies. All in under 15 minutes.
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Designing User Journeys for better products
At the heart of Design Thinking is the tool of the user journey. It's a challenging tool because it forces you to empathise with the user from the start to the end of their task. This user journey is an essential tool for any designer, developer, or entrepreneur.
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Using Rapid Prototyping for better product strategy
I am a big fan of Rapid Prototyping my early-stage product ideas. This activity is an emerging practice with few published best practices, so I created a 5 step plan for conducting a rapid prototyping session with users.
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Using Full Marketing Funnel for better product strategy
Traditional marketing is obsessed with the reach and frequency of customer acquisition. The entire funnel, celebrate by Growth Hackers, follows the whole user journey and focuses on conversion between stages.
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Using 5 Dysfunctions Pyramid for better product strategy
Building a good product team from day one is critical. And the work by Patrick Lencioni on the 5 Dysfunctions of a team is the perfect guide to 'how' a team should behave. Using Rapid Prototyping for better product strategy.
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Using Lean Hypothesis for better product strategy
The Lean Hypothesis is a concise product idea statement that can be separated into testable factors. I find this is a great way to be clear about a product idea. Furthermore, I can break it down into discreet testable areas. The related tool that will provide inputs to your Hypothesis is the Value Proposition Canvas, another lean-inspired tool I recommend.
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Revolut Promotion and Brand in 2021
Revolut's powerful marketing approach beings inside the product itself. And throughout the customer journey, you are invited to participate in the Revolut experience. Let's what's next for the brand and see if they conquer the USA.