BPA UNIVERSITY Glenn Hansen

BPA’s reporting standards (rules) had been based on magazines produced in “only print” or “both print and digital” formats, but not an “only digital” format. At its recent December meeting, the BPA Board approved the creation of reporting standards for publications produced and distributed in an “only digital” format, effective with the June 2021 reporting cycle.

During this session, you'll learn how these new and updated standards for "only digital" publications may affect your next BPA Brand Report, as well as changes to publicity guidelines and updated language on the BPA report. We’ll also save plenty of time for all of your questions.

Join BPA Worldwide’s Heather Pantaleo and Adam Garbati as they pull the curtain back on the BPA media audit. From audit tests to duplication analyses to telemarketing sources and all the rest, Heather and Adam will cover everything you always wanted to know about the BPA Media Audit but were afraid to ask.

Whether you’re a seasoned pro or new to the publishing business, this is a must-attend session for your entire staff!

With more and more audience, behavioral and consumption data available to them, publishers can use it to make sense of their readers' wants and needs and better inform content planning for editorial, custom studios and events while also being used for more intelligent and efficient ad sales.

B2B readers are now expecting their B2C experiences to occur in B2B environments. Learn how consumption analytics can provide insight to help you tailor the experience you offer to your B2B readers' needs. Giving your readers recommendations based on their content consumption will drive traffic which creates advertising opportunities. 

Join presenters Hsiaolei Miller, Sr. Director, Data Partnerships, Bombora, and Steve Zakur, CEO, SoloSegment, to learn how to leverage audience consumption data to: 

• give readers the experience they have come to expect

• build an effective data-driven editorial calendar

• plan program content for events

• extend audience development

• expand opportunities with new and existing marketing partners

With more and more audience, behavioral and consumption data available to them, publishers can use it to make sense of their readers' wants and needs and better inform content planning for editorial, custom studios and events while also being used for more intelligent and efficient ad sales.

B2B readers are now expecting their B2C experiences to occur in B2B environments. Learn how consumption analytics can provide insight to help you tailor the experience you offer to your B2B readers' needs. Giving your readers recommendations based on their content consumption will drive traffic which creates advertising opportunities. 

Join presenters Hsiaolei Miller, Sr. Director, Data Partnerships, Bombora, and Steve Zakur, CEO, SoloSegment, to learn how to leverage audience consumption data to: 

• give readers the experience they have come to expect

• build an effective data-driven editorial calendar

• plan program content for events

• extend audience development

• expand opportunities with new and existing marketing partners

Newsstand sales in Canada and U.S. have performed surprisingly well, beating expectations during COVID-19. Even with some major retail groups being closed during the pandemic, coupled with very limited air travel, many categories in newsstand sales remained flat or have grown since January.  Join us to learn why newsstand sales have been a surprise; which newsstand categories and retail groups have increased, decreased or stayed flat; what are the emerging retail trends in North America that will impact newsstand sales; and, what are the potential opportunities in this channel of circulation. 

The session concludes with an overview of the research presently being conducted on newsstand markets. We invite you to join a conversation with Jerry Lynch, President of Magazines & Books at Retail Association (MBR); Craig Sweetman, Principal of CRS Media; Melanie Rutledge, Executive Director of Magazines Canada; and Tim Peel, VP of CCAB, Division of BPA Worldwide.

Melanie provides a brief overview of her association’s efforts to secure continued funding for Canadian magazine publishers. She also shares an update on Aid to Publishers, as well as the funds recently allocated to magazine publishers with the intent of providing funding to endure the uncertainty brought about by the pandemic.

Industry pros Dave Colford with Arizent; Paul Gerbino with Triumvirate Content Consultants; and Jeff Litvack with Adweek/Brandweek, discuss the importance of Content Licensing, why today's publishers should be aware of it and how they might find a new avenue to monetize their content.