27 min

Brad Hiranaga, Chief Brand Officer, North America at General Mills - A Billion Acts of Good CMO Moves

    • Business

What better role than Chief Brand Officer for someone who's "in love with brands?" Brad Hiranaga and I sat down in Cannes to talk about what he’s up to at General Mills in his role as North America Chief Brand Officer and where his love for brands has taken on a higher meaning. In this episode, we dive into the difference between the CMO and CBO role, connecting purpose and culture across 30,000 employees, and how they're not only recruiting and retaining talent in Minneapolis, but also accelerating diverse talent into leadership positions. Find out what it means to use brand and marketing as a force for good and to set tangible goals such as a million acres and one hundred million meals to level up to a billion acts for good. Also, don’t miss Brad’s fantastic career advice and how he navigated to find harmony between his personal passion and the purpose he leads for General Mills.

What better role than Chief Brand Officer for someone who's "in love with brands?" Brad Hiranaga and I sat down in Cannes to talk about what he’s up to at General Mills in his role as North America Chief Brand Officer and where his love for brands has taken on a higher meaning. In this episode, we dive into the difference between the CMO and CBO role, connecting purpose and culture across 30,000 employees, and how they're not only recruiting and retaining talent in Minneapolis, but also accelerating diverse talent into leadership positions. Find out what it means to use brand and marketing as a force for good and to set tangible goals such as a million acres and one hundred million meals to level up to a billion acts for good. Also, don’t miss Brad’s fantastic career advice and how he navigated to find harmony between his personal passion and the purpose he leads for General Mills.

27 min

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