Brad Keyes // Carbo Rocket - Simple, great tasting endurance fuel. Founder Brad Keyes Sharing His Story‪.‬ Built on Passion

Matt sits down with Carbo Rocket founder Brad Keyes. CarboRocket has become a household name in the west coast cycling world as one of the best options for endurance fuel to keep you going during long rides and races. Though Brad's been making this proprietary mix since the late 2000s it wasn’t until recently that Carbo Rocket has really taken off.
The remarkable thing about Carbo Rocket is that Brad never really intended for it to become a full-blown business. Keyes originally created Carbo Rocket for himself. After experiencing nausea time and time again during rides, he eventually got fed up and started as a way to keep him properly fueled to experience and craft his own endurance mix. With the help of some friends, he landed a bullseye that started getting the attention of the riding community.
In this episode of the ReddyYeti podcast, Brad walks us through some of the trials and tribulations of what it took to build Carbo Rocket and push through some plateaus to find success.