100 episodes

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

Brainfluence Roger Dooley

    • Marketing

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

    Use Context Marketing to Motivate Buyers with Mathew Sweezey

    Use Context Marketing to Motivate Buyers with Mathew Sweezey

    Mathew Sweezey is the Director of Market Strategy for Salesforce. Also a researcher, award-winning marketer, and keynote speaker at conferences around the world, Mathew routinely works with the world's largest and most well-respected brands, including UPS and Home Depot. He is the author of Marketing Automation for Dummies, as well as his latest book, The Context Marketing Revolution.
    In this episode, Mathew explains how he improves customer experience by looking at modern media, technology, and consumer behavior. Listen in to learn how to use contextual marketing to reduce friction for consumers, how to motivate buyers in the age of social media, and more.

    You can find show notes and more information by clicking here: https://bit.ly/2UukZ0i 

    • 37 min
    The Hot Hand and the Science of Streaks

    The Hot Hand and the Science of Streaks

    Ben Cohen is a sports reporter for the Wall Street Journal who writes about the NBA, the Olympics, and other topics that don't involve extraordinarily athletic people. While he is definitely the first sports reporter to join this show, he may also be the first sports reporter to write about behavioral science and cognitive biases.
    In this episode, Ben covers both of those topics and more as he shares insights from his new book, The Hot Hand. Listen in to learn about the science and mystery of streaks, how The Hot Hand Fallacy may be faulted, and how to differentiate between random and skilled performances.
    You can find show notes and more information by clicking here: https://bit.ly/38YyaLV 

    • 30 min
    How to Change Anyone's Mind with Jonah Berger

    How to Change Anyone's Mind with Jonah Berger

    Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on change, influence, and consumer behavior. Also a leader in how products, ideas, and behaviors catch on, Jonah joins the show today to share insights from his most recent book, The Catalyst, including how to start influencing and stop manipulating your customers.
    Listen in as he explains why persuasion is so hard and why simply telling people the facts is not always enough. You'll learn the importance of giving your customers and employees a choice instead of telling them what to do, the key to negotiation, and what it takes to get your customers to persuade themselves.
    You can find show notes and more information by clicking here: https://bit.ly/33in2IS 

    • 32 min
    The Innovation Stack with Jim McKelvey, Square Co-Founder

    The Innovation Stack with Jim McKelvey, Square Co-Founder

    Jim McKelvey is a serial entrepreneur, inventor, philanthropist, and artist. The co-founder of Square, where he still serves on the Board of Directors, and founder Invisibly, an ambitious project set to rewire the economics of online content, Jim joins the show today to explain the benefits of reducing friction in your customers' transactions and more.
    Listen in as he shares insights from his new book, The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time, as well as the story behind Square. You'll learn how to push through the hardships you may face as an entrepreneur, boost your credibility, and simplify things in your business.
    You can find show notes and more information by clicking here: https://bit.ly/2PP0Kc9 

    • 43 min
    Customer Experience Pioneer Jeanne Bliss on #CX and Legacy

    Customer Experience Pioneer Jeanne Bliss on #CX and Legacy

    Jeanne Bliss has been helping companies like Land’s End and Microsoft Corp create deeper bonds with their customers for 35 years. She has shepherded a whole new breed of leader into the marketplace, guiding over 20,000 leaders around the world to understand that improving lives should be their most important strategic vision. Today Jeanne joins the show to share insights from her book Would You Do That To Your Mother? and explains how to be clear about how you want to be remembered.

    You can find show notes and more information by clicking here: https://bit.ly/2PmD5zl 

    • 30 min
    Conversion Optimization with Chris Goward

    Conversion Optimization with Chris Goward

    Chris Goward is the founder of Widerfunnel & GO Group Digital, as well as one of the most recognized conversion optimization experts on the planet. Chris founded Widerfunnel with the belief that great customer experiences should be continuously tested to prove their value. Now, he helps massive companies such as Microsoft and Dollar Shave Club improve their growth.
    In this episode, Chris shares insights from his book, You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing, including how to improve customer experience by testing it out. Listen in to learn how to ethically market online and how to understand the emotion behind the decisions your customers make.

    You can find show notes and more information by clicking here: https://bit.ly/37R6HeU 

    • 34 min

Customer Reviews

JoshCrist ,

Entertaining, insightful and actionable! 🔥

Whether you’re well established as an entrepreneur or marketer, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Roger does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business, and life you can be proud of - by leveraging the neurological hardwiring and natural perceptions your customers already have 🙌. Highly recommend listening and subscribing!

GLR Writer ,

Great Guests and Great Insights

I listen to a lot of podcasts and Brainfluence is one of the few I listen to immediately when it shows up. Roger is a great interviewer (and author btw) and consistently does an excellent job of teasing out the most important nuggets of wisdom from every guest he has on his show. Episodes are short and packed with useful information. Give it a listen and I'm sure you'll agree.

The Note Guy ,

Awesome Content

Roger does an amazing job as a host and interviewer. I’m loving the content and guests. Definitely binge worthy!

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