The Brand Book podcast is for entrepreneurs like you ready to bring the power of story to your brand so you can inspire, influence, and book more clients through a compelling brand story and conversion-friendly copywriting.
How to do a website audit: your 5-point checklist
This episode all about website audits: how to do them, when you know you need to go to a professional, and what signs you need to know if your website just requires a glow-up or a total brand overhaul.
How to stay original & stop imitating influencers in your copywriting
Are you guilty of opening up your favorite influencer’s websites and imitating them? Is it hard to write for yourself & your offerings because you’re too busy looking at what others are doing? Then this episode is for you.
It’s totally normal to feel like you have to look at what others are doing to write your website. You may see what your favorite entrepreneur is doing and want to be just like her. But before you know it you’re either stuck in analysis-paralysis mode or you’re not letting your true self shine through.
To get you to refocus on your business so you can write website copy that wows without the comparison game, we’re going to be talking about how to stay original and stop imitating influencers in your copywriting.
What is brand messaging & why do you need it before copywriting?
Brand messaging is a big next step to take in your business, whether you’re a newer business owner looking to establish a voice as you’re using it for the very first time, or an established business owner revamping their brand. Great brands tell great stories … so why shouldn’t yours have an amazing vision, mission, and voice behind it, too?
But the question I hear a lot is this: Why do I need brand messaging? Can't we just skip to copywriting?
This episode answers that question!
Welcome To The Podcast
Welcome to the very first episode of the Brand Book podcast! Very excited to be here and grateful to you for tuning in!
Instead of spending the full episode on my story, I’m going to briefly introduce myself, share more about what you can expect from the podcast, and give a preview of what’s coming up in future episodes.