142 episodes

Brand Builder brings you the people, stories, and lessons learned from the most innovative brands in the world. Presented by SnackNation. Hosted by Sean Kelly, Jordan Cohen, and Jeff Murphy.

Similar to How I Built This, The Dave Ramsey Show, and Seeking Wisdom by Drift.

Brand Builder SnackNation & ForceBrands

    • Entrepreneurship
    • 4.8, 171 Ratings

Brand Builder brings you the people, stories, and lessons learned from the most innovative brands in the world. Presented by SnackNation. Hosted by Sean Kelly, Jordan Cohen, and Jeff Murphy.

Similar to How I Built This, The Dave Ramsey Show, and Seeking Wisdom by Drift.

    A Black Founder’s Perspective on the State of CPG, with Pipsnacks co-founder Jeff Martin

    A Black Founder’s Perspective on the State of CPG, with Pipsnacks co-founder Jeff Martin

    For the last few years, Jeff Martin has made the same New Year’s Resolution –  

    “Speak up more.”

    This week we’re bringing you a very special interview with Pipsnacks’ Jeff Martin. While Pipsnacks is one of our absolute favorite brands, this episode is not really about their business. (Check out Episode 5 for that.) This is a conversation about race and identity, and how those forces shaped who Jeff is as an entrepreneur and as a human being. 

    • 51 min
    How This Champion Endurance Athlete Created a Better-for-you Alcohol Brand, with Vega and Pulp Culture founder Brendan Brazier

    How This Champion Endurance Athlete Created a Better-for-you Alcohol Brand, with Vega and Pulp Culture founder Brendan Brazier

    For Brendan Brazier, Pulp Culture all started with a question: 

    Why are there so many health-obsessed people who are absolutely unwilling to compromise on what they eat, yet so ready to compromise when it comes to alcohol? Why don’t we hold alcohol to the same high standards as food? 

    The answer, he realized, was that Pulp Culture didn’t exist yet. 

    • 44 min
    The Surprising Forces Driving the Meat-Alternative Movement, with Outstanding Foods Co-Founder Bill Glaser

    The Surprising Forces Driving the Meat-Alternative Movement, with Outstanding Foods Co-Founder Bill Glaser

    What do you get when you throw a serial entrepreneur, a vegan chef, and Rob Dyrdek in the same room?

    Turns out, the perfect plant-based pork rind. 

    This week’s guest is Bill Glaser, the founder and CEO of Outstanding Foods. 

    Outstanding make snack foods that are full of flavor and free of guilt - both because they’re nutritious, and because they are made completely sans animal products. 

    • 39 min
    The Ultimate Insider's Guide to Expo West 2020

    The Ultimate Insider's Guide to Expo West 2020

    If you’re in the natural foods and CPG space, it’s sort of taken as a given - the Natural Products Expo West is a big deal.

    The numbers help tell that story. 2020 is on track to be the biggest Expo ever. We’re talking: 

    90,000 attendees
    3,700 exhibitors
    20,000 new products debuted

    But is Expo West right for your brand? And how do you make sure you make the most out of the show?

    We answer all these questions in this week's featured interview with Mark Mallardi.

    • 45 min
    How the Best Brands Guarantee Longevity by Creating a Ripple of Impact, with CatalystCreativ CEO Amanda Slavin

    How the Best Brands Guarantee Longevity by Creating a Ripple of Impact, with CatalystCreativ CEO Amanda Slavin

    There's no getting around it, success in CPG requires this one thing:

    Repeat purchase. 

    But how do you get someone not just to try your product, but to come back to you again and again? How do you build a brand that connects on a deep level, and is built for the long term? 

    This week on Brand Builder we learn the key just might be in creating a "ripple of impact."

    This week’s featured interview is with Amanda Slavin, the CEO and co-founder of CatalystCreativ.

    • 41 min
    The Surprising Secret to Exponential CPG Growth, with Dr. James Richardson

    The Surprising Secret to Exponential CPG Growth, with Dr. James Richardson

    There’s one question that emerging premium CPG brands need to ask themselves: 

    Do you want to be a unicorn... or do you want to ride the skate ramp to success?

    If you’re a little confused, that’s ok. This will all make much more sense once you listen to this week’s featured interview with author and CPG expert Dr. James Richardson. 

    • 46 min

Customer Reviews

4.8 out of 5
171 Ratings

171 Ratings

JoshCrist ,

Entertaining, insightful and actionable! 🔥

Whether you’re well established on your journey towards making the positive impact you dream of, or just getting started as a brand builder - this is a must-listen podcast for you! Jeff and Jordan do an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving brand you can be proud of, while understanding all the cultural, societal, economic and environmental factors you need to consider along the way. Highly recommend listening and subscribing!

Anna K Bradshaw ,

Great interviews w/real, actionable insights!

I'm absolutely devouring this podcast. Jordan and Jeff host facinating guests and ask all the right questions to provide listeners with real value.

Fjekdkvkrkwockgjrnwjcj ,

Infinite knowledge

Wow, I cannot say enough about how awesome this podcast is. These two really have a great dynamic and continuously have great guests which leads to a ridiculous amount of knowledge that you can apply to what you do. I’m not even in the food business but I’m still able to learn from all of these experiences and concepts that their guests have had. My only regret is not having started listening to their podcast sooner.

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