171 episodes

Brand Builder brings you the people, stories, and lessons learned from the most innovative brands in the world. Presented by SnackNation. Hosted by Sean Kelly, Jordan Cohen, and Jeff Murphy.

Similar to How I Built This, The Dave Ramsey Show, and Seeking Wisdom by Drift.

Brand Builder SnackNation & ForceBrands

    • Business
    • 4.8 • 182 Ratings

Brand Builder brings you the people, stories, and lessons learned from the most innovative brands in the world. Presented by SnackNation. Hosted by Sean Kelly, Jordan Cohen, and Jeff Murphy.

Similar to How I Built This, The Dave Ramsey Show, and Seeking Wisdom by Drift.

    How This Founder's Fertility Struggles Inspired Her to Create a Bold & Inclusive Wine Brand with Bev Founder Alix Peabody

    How This Founder's Fertility Struggles Inspired Her to Create a Bold & Inclusive Wine Brand with Bev Founder Alix Peabody

    When Alix Peabody was in her early 20s, she suffered from an ovarian torsion, in which an ovary twists, cutting off blood flow. Doctors recommended that if she wanted children one day, she should freeze her eggs. The only problem? The procedure, which can cost over $20,000 wasn't covered by insurance.
    In an effort to raise funds, Alix started hosting ticketed parties and found a passion for creating female-dominated social spaces. She wanted to create that same energy in a product that people could enjoy again and again, and Bev was born. 
    In this episode, we talk to Bev Founder Alix Peabody about breaking into the male-dominated wine industry with zero experience, standing up against toxic drinking culture, and creating a fun and inclusive experience through every brand interaction. 

    • 58 min
    How This ‘Lone Wolf’ Entrepreneur Launched Ocean Spray’s First CBD Incubator with CarryOn Managing Director Chris Petersen

    How This ‘Lone Wolf’ Entrepreneur Launched Ocean Spray’s First CBD Incubator with CarryOn Managing Director Chris Petersen

    Ocean Spray may have once conjured up images of bogs and cranberry juice, but the 92-year-old company made waves in 2020 with their arrival of CarryOn, a refreshing CBD beverage born from their Lighthouse Incubator. 
    In this episode, we talk to CarryOn's Innovation Lead and Managing Director Chris Petersen about the significance of behemoth brands entering the functional wellness space, the advantages of an Incubator operation, as well as its unique challenges. Chris also gets personal about the mindset shift that came with joining a corporate team after years of solo entrepreneurship and how he combines the best of both worlds for CarryOn.

    • 40 min
    How Drnxmyth Is Revolutionizing Ready-to-Drink Cocktails with Innovative Packaging

    How Drnxmyth Is Revolutionizing Ready-to-Drink Cocktails with Innovative Packaging

    Twist it! Flip it! Shake it! No, we're not talking about the old Bop It toys. We're talking about Drnxmyth's innovative packaging that houses fresh ready-to-drink cocktails from some of the best mixologists in the world.
    In this episode, we talk to Drnxmyth Co-founder Brandon Schwartz about the early challenges and a-ha moments behind creating their revolutionary packaging, establishing (and re-establishing) their target consumers, and partnering with passionate mixologists worldwide to celebrate the 'craft' of craft cocktail-making.

    • 49 min
    Let's Get Nude: The Naked Truth Behind Canada's Cleanest Alcoholic Beverage Brand with Nude Beverages Founder Julius Makarewicz

    Let's Get Nude: The Naked Truth Behind Canada's Cleanest Alcoholic Beverage Brand with Nude Beverages Founder Julius Makarewicz

    It is officially the age of the hard seltzer. In fact, it feels like not a day goes by without a well-known beer or alcohol brand announcing their new low-calorie beverage, or a rookie brand announcing the same.
    So, what was it like to be the first? Before White Claw was in every corner and Truly was truly everywhere, Julius Makarewicz founded Nude Beverages, the low-calorie beverage brand based out of British Columbia. Eight years later, Nude has amassed fans across the globe with their suite of delicious sugar-free hard seltzers, vodka sodas, hard iced teas and more. 
    In this episode, we talk to Julius about his entrepreneurial upbringing, his relentless pursuit of success, and the years of rejection that led to Nude Beverages being the powerhouse brand that it is today.

    • 38 min
    How Earth & Star Leverages Brand Storytelling to Make Mushrooms Irresistible with Co-founders Erica Huss and Zoe Sakoutis

    How Earth & Star Leverages Brand Storytelling to Make Mushrooms Irresistible with Co-founders Erica Huss and Zoe Sakoutis

    Roll out the red carpet because this week, we’re joined by royalty.
    Erica Huss and Zoe Sakoutis became category queens in 2007 with BluePrint, a first-of-it’s-kind fresh pressed juice that leveraged high pressure processing (HPP) to land on market shelves nationwide.
    Now, they’re back and better than ever with Earth & Star, a line of ready-to-drink functional beverages and snacks that harness the power of functional mushrooms and extracts.
    In this episode, they share their proven strategies for turning fringe wellness trends into incredibly delicious and ‘sticky’ products that people can fall in love with. Plus, we get real and raw about the costly mistakes along the way that made them stronger entrepreneurs, brand builders, co-founders and friends.
     
    For full show notes and relevant links, visit snacknation.com/brandbuilder 

    • 54 min
    How This Black Entrepreneur Built Chicago's First CBD Brand... And His Own Fulfillment Center with Halfday CBD Co-founder Kameron Norwood

    How This Black Entrepreneur Built Chicago's First CBD Brand... And His Own Fulfillment Center with Halfday CBD Co-founder Kameron Norwood

    Where people see challenges, Kameron sees a new opportunity to build a life-changing brand. Not once, but twice. 
    In this inspiring episode, Kameron Norwood, co-founder of Half Day CBD and PackDash, reveals the surprising secrets and tested strategies that helped him navigate the stigmas of cannabis, launch his first brand and build an ecosystem to support it. Get ready for a crash course in hustling, being resourceful, and never letting roadblocks get in the way of your success.

    • 55 min

Customer Reviews

4.8 out of 5
182 Ratings

182 Ratings

vitalej17 ,

SUCH great interviews!!

Your business doesn't have to have anything to do with food to gain TONS of biz advice and knowledge from this podcast. The episodes highlight some of the most impressive businesses in the game (Magic Spoon, Redbull etc) and offer amazing guidance and ideas for any business owner.

JoshCrist ,

Entertaining, insightful and actionable! 🔥

Whether you’re well established on your journey towards making the positive impact you dream of, or just getting started as a brand builder - this is a must-listen podcast for you! Jeff and Jordan do an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving brand you can be proud of, while understanding all the cultural, societal, economic and environmental factors you need to consider along the way. Highly recommend listening and subscribing!

Anna K Bradshaw ,

Great interviews w/real, actionable insights!

I'm absolutely devouring this podcast. Jordan and Jeff host facinating guests and ask all the right questions to provide listeners with real value.

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