16 min
Brand Builders: How Shady Rays Built A Purpose-Driven Company From Day 1 (Part 1) #459 Ecommerce Marketing School
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- Entrepreneurship
What does it take to get over 1 million customers? For Chris Ratterman, Founder and CEO of Shady Rays, it’s about so much more than selling sunglasses. On today’s episode of Brand Builders with Attentive’s Brooke Burdge, he shares why they’re obsessive about keeping customers happy, why being defensive is never the answer, and how they’ve built a purpose-driven brand from day 1.
What does it take to get over 1 million customers? For Chris Ratterman, Founder and CEO of Shady Rays, it’s about so much more than selling sunglasses. On today’s episode of Brand Builders with Attentive’s Brooke Burdge, he shares why they’re obsessive about keeping customers happy, why being defensive is never the answer, and how they’ve built a purpose-driven brand from day 1.
16 min