8 episodes

We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!

Brand Bytes Ameritest: A Branded Communications Research Consultancy

    • Business
    • 4.9, 7 Ratings

We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!

    Interview with the President of the ARF, Dr. Scott McDonald: 2019 Changes and 2020 Predictions

    Interview with the President of the ARF, Dr. Scott McDonald: 2019 Changes and 2020 Predictions

    An Industry View: 2019 Changes and 2020 Predictions

    • 49 min
    Why Metas Matter: And Interview with VP Emily Higgins on how to make meta analyses work for your brand

    Why Metas Matter: And Interview with VP Emily Higgins on how to make meta analyses work for your brand

    Shift from looking back to looking ahead using meta analysis

    • 13 min
    How does Paying for Attention Change Advertising? An Interview with Adam Greenhood, CEO of Ad Wallet

    How does Paying for Attention Change Advertising? An Interview with Adam Greenhood, CEO of Ad Wallet

    The impact on brand communications when you pay people to watch ads

    • 31 min
    Premium Ad Pods: When they're worth it, when they're not and how to know

    Premium Ad Pods: When they're worth it, when they're not and how to know

    What to know when buying premium ad pods

    • 26 min
    Interview with the President of Ameritest, Abby Hollister

    Interview with the President of Ameritest, Abby Hollister

    In this episode we talk with an industry expert about marketing and the role of data…how it's evolving, and how to make it valuable again. Listen in as our co-hosts interview the President of Ameritest, Abby Hollister, as she talks about branded...

    • 36 min
    What Great Ads Can Tell Us About Great Branding

    What Great Ads Can Tell Us About Great Branding

    Great ad campaigns that hit a brand home run

    • 12 min

Customer Reviews

4.9 out of 5
7 Ratings

7 Ratings

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