Brand Campaigns: Maya Spivak's marketing campaigns at Wealthfront & Segment Grow & Tell

Marketing leader Maya Spivak shares what went into launching successful brand campaigns at Wealthfront and Segment.
What goes into creating a tech brand that not only stands out but deeply resonates with its audience?
Maya Spivak, an experienced brand and marketing expert, joins us in this episode to share her experience building TV and billboard campaigns for Wealthfront and Segment.
In today's episode, Alex and Maya discuss:
Wealthfront's transformation and branding challengesTech-driven investing trust and the role of launch videosThe strategy behind Wealthfront’s 35 commercialsMaya’s B2B marketing journey with SegmentEvolving brands, user conferences, and billboard advertising insights