Brand Clarity Vision2Images with Susie Liberatore

Summary:

Daniel Feldman transitioned from being a state trooper to becoming a successful business owner as the founder of The Garage Floor Company. He was close to buying a franchise when he met his future business partner (a former franchise owner) and they decided to start a flooring business together. After establishing their business, they decided to become franchisors. Daniel shares how his experience with due diligence when he was considered becoming a franchisee changed his path. He also discusses branding, marketing strategies, and the importance of personalize support for franchisees.



Key Points:


Daniel explored various business ventures before finding his niche in franchising.


The decision to start a franchise came out of being dissuaded from becoming a franchisee. 


The Garage Floor Company business model focuses on slow growth, building trust, and personal support for franchisees.


Potential franchisees should seek out companies that offer direct support from the founders and owners.


Personalized and authentic branding builds trust and relationships.



About Daniel Fletman: 

Dan Feltman, Executive Vice President of Development and Chief Marketing Officer at GFC Franchising, Inc., has been an integral part of the organization’s success story since its inception in May 2020. Alongside his role in the company, Dan also serves as the President and Chief Executive Officer of Feltman Enterprises, LLC, a position he has  held since July 2016. Moreover, from 2007 to 2020, Dan served as a dedicated Trooper with the Executive Protection Section of the Indiana State Police, ensuring the safety of the Governors of the State of Indiana. Based in Indianapolis, Indiana, Dan's multifaceted expertise, including marketing, development, and security, has greatly contributed to the franchise system's remarkable growth.



About Susie Liberatore:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Franchises come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Website: https://www.visions2images.com/ 






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Summary:

Anthony Farrell is a third generation pest control expert, following in the footsteps of his grandfather and father. He grew up working in the field, starting with stocking trucks. As he worked his way up, he held various positions from secretary to route manager to inside and outside sales. 

Anthony provides valuable insights into the intricacies of growing a brand through franchising, and offers advice for those looking to do the same.



Key Points:


Anthony expanded his brand to include both pest and wildlife management services


Pest control proved its potential for growth and scalability during Covid, when many other businesses had to shut down. 


Weather and climate impact  pest control operations and business opportunities in different regions


Franchise initiatives require sufficient capital and a strong support team 


Franchisors need to build a positive reputation in the industry 


Challenges and experiences in working with consulting firms and attracting potential franchisees



About Anthony:

Anthony Farrell has 28 years of experience in the industry, he started Complete Pest Solutions in 2008. He has grown this company through hard work, innovative services, and quality work.

Complete Pest Solutions provides a broad set of comprehensive solutions to many different pest control issues. Technicians are  trained to offer expert solutions to wildlife intrusions and nuisances, something many small pest control companies (and some of the big ones) do not provide.



Website: www.completepestsolutions.com



 About Susie Liberatore:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Franchises come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.



Website: https://www.visions2images.com/ 






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Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support

Summary:

Don Schin spent 23 years climbing the corporate ladder, only to realize he was on the wrong path. After surviving a multibillion dollar acquisition, he decided to step out and become a franchise owner. Today he is one of the top leaders and performers in the business coaching and franchising industries, with an expertise in franchise development. 



Key Points: 


Don discusses his transition from a 23-year corporate career to becoming a franchise owner and CEO of Franchise Building Expert. 




Franchise Building Expert focuses on franchise sales and development, nurturing leads, and matching potential franchisees with suitable brands.


Don values professionalism, integrity, and ensuring a positive experience for individuals exploring franchising opportunities.




Businesses considering franchising must ensure they are wildly profitable before pursuing franchising as an option.




Operating a franchise and the challenges associated with marketing and lead generation in the franchise industry are different from the operations and challenges of running the business itself. 




Don emphasizes the value of educating potential franchise buyers and providing resources for learning and evaluation



About Don:

Don is one of the top leaders and performers in the business coaching and franchising industries. He is the “coach’s coach”,  producing two master franchisees of North America, a global franchise partner of the year, North American franchise partner of the year twice, an IFA Franchisee of the year, and hundreds of other award-winning franchisees over 23 years. 

His niche is emerging brands.

Don is also a seasoned professional speaker and author. He speaks on various topics from small business to relationships. He authored the book, Can you Relate?, as well as daily motivational/devotional books under the same brand.



Website: FranchiseBuildingExpert.com



About Susie:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Business owners come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

When she started her journey in the creative field, she started working at a startup agency in Nashville TN, and loved every little piece of it; she loved the fast-growing pace, the creativity, and the unique customers. She loved the dynamics and uniqueness of each client. Visions2images was born shortly after that! 

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.



Website: https://www.visions2images.com/ 






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Summary:

Susie interviews Matthew Lyons, founder of Disaster Blaster, to discuss his journey in the restoration industry and his unique approach to franchising the business. From addressing seasonality issues to offering a diverse range of services, Matthew shares insights into growing a successful franchise. He also delves into the challenges faced in both the local business and franchising, emphasizing the importance of education-based marketing.



Key Points:


By offering 13 different services that build on each other, Disaster Blaster is better positioned to scale and grow the business.




The scope of services provided helps to eliminate the seasonality aspect of disaster relief. 




Their diverse service offering attracts a diverse customer base and creates less reliance on insurance claim business. 




Disaster Blaster perfected its business model, marketing, service offerings, and the diversification of its customer base before deciding to franchise.


The marketing strategy focuses on education and staying top of mind.





About Matthew:

Matthew has been in the restoration industry for nearly 30 years, and in that time has done everything from marketing and branding to project planning / project management, project estimation, large loss management, service development, and more! Matthew co-founded Disaster Blaster along with his father, Gary Lyons nearly 20 years ago and they continue to operate their local Disaster Blaster of Scranton & Wilkes-Barre location to this day. Happy to share his expertise, Matthew spends much of his time supporting the Disaster Blaster Franchise Program and is happy to help anyone looking to build their own legacy through Disaster Blaster franchise ownership!

Website: https://disasterblaster.com/



About Susie:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Business owners come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

When she started her journey in the creative field, she started working at a startup agency in Nashville TN, and loved every little piece of it; she loved the fast-growing pace, the creativity, and the unique customers. She loved the dynamics and uniqueness of each client. Visions2images was born shortly after that! 

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Website: https://www.visions2images.com/ 






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Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support

Summary:

Maya Rickcliff accidentally stumbled into fluid art as a hobby, and built a successful business around it. She then turned to franchising to make it grow. 



Key Points:


The infrastructure and support provided to franchisees contributed to rapid growth


One of the first hurdles in franchising is choosing franchisees wisely 


Maya is invested in building the brand and working with franchisees


Personal relationships and trust are key components of success in franchising


Making good business decisions requires emotional control and being able to respond rather than react to challenges 





About Maya:

Maya Ratcliff began her art career helping people with brain injuries delve into their artistic talents as therapy. She eventually developed her proprietary method of fluid art using acrylic paints and a special pouring medium while working from her home and area resorts. As word spread by students thrilled at seeing what they could create, the demand for her classes grew. Maya opened the first Hawaii Fluid Art studio in Waikoloa, Hawaii, where her fluid art technique is now taught during multiple daily classes. 

Hawaii Fluid Art was founded in 2019 and currently has over 200 locations sold across the US. Small groups, large groups, birthday parties, and corporate events are offered at Hawaii Fluid Art.

Website: www.hawaiifluidart.com



About Susie:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Business owners come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

When she started her journey in the creative field, she started working at a startup agency in Nashville TN, and loved every little piece of it; she loved the fast-growing pace, the creativity, and the unique customers. She loved the dynamics and uniqueness of each client. Visions2images was born shortly after that! 

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Website: https://www.visions2images.com/ 






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Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support

Summary:

Christian Saab is the founder and franchisor of CPG Recruitment. Christian’s start in business came as the owner of a car wash, where he connected with many of his customers who were small business owners. 

He identified that recruiting good workers is the biggest headache for most businesses, leading him to found his recruiting firm to solve this problem for other entrepreneurs. 



Key Ideas:


Christian’s approach to business focuses on customer service


CPG Recruitment targets entrepreneurial individuals for franchise ownership




Reputation and relationships are key in the high-ticket recruitment industry




As his franchise becomes more established he is focusing on brand awareness marketing


Christian encourages aspiring franchisees to make decisions with intuition and passion to find the right fit





About Christian:

Christian Saab is an Entrepreneur with a passion to impact the globe one talk at a time. Christian Saab is open minded in the sense that he is willing to hop on a stage and share his stories with the goal that one of you will be inspired to grow and achieve something great.

Companies call CPG Inc when they need help increasing successful hiring and decreasing their turnover. CPG find the leaks in your business that is not allowing you to grow your team to its fullest potential.



Connect with Christian on LinkedIn



About Susie:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Business owners come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

When she started her journey in the creative field, she started working at a startup agency in Nashville TN, and loved every little piece of it; she loved the fast-growing pace, the creativity, and the unique customers. She loved the dynamics and uniqueness of each client. Visions2images was born shortly after that! 

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Website: https://www.visions2images.com/ 






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Support this podcast: https://podcasters.spotify.com/pod/show/susie-liberatore2/support