Brand Design Masters Podcast

Philip VanDusen
  • 5.0 (15)
  • MARKETING
  • UPDATED WEEKLY
Brand Design Masters Podcast

The Brand Design Masters Podcast with Philip VanDusen is dedicated to helping you build the skills you need to design bullet-proof brands - for yourself, your business and for the clients and customers you serve. In every episode, Philip, his co-hosts and interview guests will share inspiration, ideas, trends and techniques that will lift you to greater heights as a creative professional or entrepreneur - so you can build a successful creative practice, business and personal brand in the Creative Economy.

  1. 12 Trends in Social Media Marketing for 2024

    6 DAYS AGO

    12 Trends in Social Media Marketing for 2024

    Mentioned: Wix Studio: https://wixstudio.com BONFIRE Mastermind Community https://philipvandusen.com/bonfire What are the top trends in social media marketing for 2024-2025 that are set to redefine how brands and creators connect with their audiences?  Whether you're a freelancer, a small business owner, or managing social media for a company, these insights are essential for staying ahead in the fast-evolving digital landscape. In this episode, you'll learn how YouTube has emerged as the top platform for brand engagement, and why lower video production value content is winning over audiences craving authenticity. I also discuss the staggering growth of the creator economy, where 1 in 5 people now consider themselves creators, and how this shift is reshaping consumer behavior.  You'll also hear about the rise of social commerce, where consumers are increasingly shopping directly through social platforms. These actionable strategies will help you thrive in this dynamic marketing environment and ensure your brand remains relevant and impactful in the years to come. #socialmediamarketing #graphicdesign #marketing ____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST  https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP  https://www.facebook.com/groups/branddesignmasters/  ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip   GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen   ____________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    17 min
  2. Web Design Industry Report 2024

    SEP 30

    Web Design Industry Report 2024

    Mentioned: BONFIRE Mastermind Community https://philipvandusen.com/bonfire Let's dive into the state of the web design industry for 2024-2025. We'll discuss creative fulfillment, financial success, collaboration, and the impact of AI. You'll learn how small teams can earn more, why the highest paid web designers use project-based pricing, and how to overcome common industry challenges like finding more clients and burnout. You'll also discover how creatively fulfilled web designers tend to be more productive and financially successful, and why collaboration with other creatives is key. I also break down income levels among designers, give you insights into productivity patterns, and explore the growing influence of AI in web design and how it enhances productivity and creativity. Whether you're just starting out as a wed designer, or looking to take your web design business to the next level, these trends can serve as a roadmap to building a fulfilling and profitable career. #webdesign #graphicdesign #creativecareers ____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST  https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP  https://www.facebook.com/groups/branddesignmasters/  ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip   GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen   ____________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    13 min
  3. 10 Best Practices for Small Business Networking

    SEP 23

    10 Best Practices for Small Business Networking

    Mentioned in this episode:BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Building a meaningful and profitable network is crucial for small business and agency success. In this episode, I reveal 10 powerful strategies that will elevate your networking game and help you create valuable connections. You'll learn how to leverage social media platforms, attend industry events, and join professional groups to expand your reach and make lasting connections. Discover the importance of providing value first, consistently following up with contacts, and investing in personal branding to attract new opportunities. I'll also share insights on hosting your own events, collaborating with other businesses, and using networking apps and tools to streamline your efforts. These tips are designed to help you build a strong, supportive network that drives real growth and success for your business. Don't miss out on these actionable strategies to enhance your network and boost your business. #smallbusiness #networking #marketing ____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST  https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP  https://www.facebook.com/groups/branddesignmasters/  ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip   GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen   ____________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    11 min
  4. How to Use AI to Transform Your Agency

    SEP 16

    How to Use AI to Transform Your Agency

    Mentioned in this episode:BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfire AI is transforming the digital landscape, especially creative branding and design agencies and staying ahead is crucial. In this episode, discover how integrating AI into your processes can enhance creativity, streamline services, and drive growth. Learn about the rise of AI and its benefits, like automating repetitive tasks and personalizing content. I’ll also share insights on how AI can improve your branding and design efforts by generating ideas, optimizing workflows, and providing data-driven decisions. Explore real-world applications of AI in creative agencies, such as automated design tools, AI-driven analytics, and AI-powered chatbots. See how these tools can enhance your design process, improve user engagement, and offer deeper insights into your marketing strategies. We'll also discuss leveraging AI for marketing, from content creation to personalized campaigns, boosting your efforts and increasing ROI. Embrace the power of AI and elevate your agency to new heights. #AI #marketing #smallbusiness #designagency ____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST  https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP  https://www.facebook.com/groups/branddesignmasters/  ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scott https://www.byol.me/philip   GO HIGHLEVEL: https://www.gohighlevel.com/philipvandusen TUBEBUDDY https://www.tubebuddy.com/philipvandusen   ____________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    11 min
  5. How to Get More Clients for Your Agency

    SEP 9

    How to Get More Clients for Your Agency

    Every agency needs more clients! Running a successful branding, design, or creative agency isn’t easy. Beyond delivering top-notch work, continuously bringing in new clients is critical. In this video, I’ll share the #1 POWER TIP for client acquisition that you might not be using yet! We’ll cover essential strategies: understanding your target audience, building a strong online presence, networking, and leveraging content marketing. You’ll also discover how to utilize a CRM to optimize your sales processes, from tracking new prospects to closing deals. You’ll learn the importance of market research to tailor your messaging, how to maximize online and offline networking, and the power of content marketing in establishing authority and trust. Plus, find out how email marketing and social proof can convert leads into clients. #designagency #marketing #graphicdesign ____________________________________ WEBSITEhttps://www.philipvandusen.com BRAND•MUSE NEWSLETTER  https://www.philipvandusen.com/muse BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfire CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneonone BRAND CONSULTINGhttps://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe YOUTUBEhttps://www.youtube.com/c/philipvandusen  LINKEDINhttps://www.linkedin.com/in/philipvandusen/ THREADShttps://www.threads.net/@philipvandusen  FACEBOOKhttps://www.facebook.com/philipvandusen.agency/ INSTAGRAMhttps://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/  ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip   GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusen TUBEBUDDYhttps://www.tubebuddy.com/philipvandusen  ____________________________ Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    10 min
  6. How to Become a Creative Director

    SEP 2

    How to Become a Creative Director

    Let’s do a deep dive into the journey of becoming a Creative Director! In this episode, I’ll dispel common myths and provide a detailed roadmap on how to rise through the ranks in the creative industry. You’ll learn why hands-on experience in design, copywriting, video editing, UX/UI, and other creative fields is essential, and why you can't just jump straight into a senior management role without experience as a designer. We’ll cover the importance of mentorship, taking and giving constructive criticism, and developing a wide range of skills. I’ll also discuss the time investment required, salary expectations, and the broader responsibilities that come with the title. From pitching clients to writing creative briefs and developing brand strategies, we’ll explore all facets of the role.  Whether you’re just starting out in the creative field or looking to climb the career ladder, this video is packed with valuable insights and actionable advice to help you achieve your goal of becoming a Creative Director. #creativedirector #graphicdesign #howto #careeradvice ____________________________________ WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST  https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP  https://www.facebook.com/groups/branddesignmasters/

    16 min
  7. Overcoming Anxiety & Fear for Designers and Creative Pros

    AUG 5

    Overcoming Anxiety & Fear for Designers and Creative Pros

    Are you struggling with anxiety and fear around your career? Stressed and unmotivated? Or spinning and not sure how to focus in a really productive way? Our world is filled with constant challenges—whether it’s the looming threat of AI on creative jobs, the trend of companies hiring part-time contractors over full-time employees, or the relentless barrage of notifications and distractions—we need effective strategies to stay resilient and focused. In this episode, I share practical tools, tactics, and mindset hacks to help you navigate these turbulent times. We’ll dive into ways to manage stress, stay motivated, and find inspiration despite the obstacles.  Whether you’re struggling to land new clients, seeking a better job, or simply trying to maintain your creative spark amidst the chaos, this live stream is for you. #anxiety #mentalhealth #graphicdesign WEBSITE https://www.philipvandusen.com BRAND•MUSE NEWSLETTER   https://www.philipvandusen.com/muse BONFIRE: The Mastermind Community https://philipvandusen.com/bonfire CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND STRATEGY 101 COURSE https://philipvandusen.com/bs101 BRAND DESIGN MASTERS PODCAST  https://podcast.branddesignmasters.com/subscribe YOUTUBE https://www.youtube.com/c/philipvandusen  LINKEDIN https://www.linkedin.com/in/philipvandusen/ THREADS https://www.threads.net/@philipvandusen  FACEBOOK https://www.facebook.com/philipvandusen.agency/ INSTAGRAM https://www.instagram.com/philipvandusen/ BRAND DESIGN MASTERS FACEBOOK GROUP  https://www.facebook.com/groups/branddesignmasters/

    45 min
  8. 7 Secrets to Branding Your Small Business

    JUN 5

    7 Secrets to Branding Your Small Business

    7 Secrets to Branding Your Small Business - Philip VanDusen BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire In this dynamic episode, we'll dive into many of the foundations of branding, most of which have remained unchanged for decades. But certain critical aspects of branding for small businesses are unique and have changed dramatically in the last few years. In this episode, I discuss the 7 core foundational elements that any small business must create in order to build a successful business and a memorable brand that differentiates itself in the competitive landscape. Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources: ____________________________________ WEBSITE: https://www.philipvandusen.com   THE BRAND•MUSE NEWSLETTER:   https://www.philipvandusen.com/muse   THE BRAND DESIGN MASTERS FACEBOOK GROUP:   https://www.facebook.com/groups/branddesignmasters/  BRAND STRATEGY 101 COURSE: https://philipvandusen.com/bs101 CREATIVE PROFESSIONAL COACHING https://philipvandusen.com/oneonone BRAND CONSULTING https://philipvandusen.com/brand-consulting BRAND DESIGN MASTERS Podcast  https://podcast.branddesignmasters.com/subscribe YOUTUBE: https://www.youtube.com/c/philipvandusen  LINKEDIN: https://www.linkedin.com/in/philipvandusen/ THREADS: https://www.threads.net/@philipvandusen  FACEBOOK: https://www.facebook.com/philip.vandusen INSTAGRAM: https://www.instagram.com/philipvandusen/ TWITTER: https://twitter.com/philipvandusen   ____________________________ The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing. Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

    12 min
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5
out of 5
15 Ratings

About

The Brand Design Masters Podcast with Philip VanDusen is dedicated to helping you build the skills you need to design bullet-proof brands - for yourself, your business and for the clients and customers you serve. In every episode, Philip, his co-hosts and interview guests will share inspiration, ideas, trends and techniques that will lift you to greater heights as a creative professional or entrepreneur - so you can build a successful creative practice, business and personal brand in the Creative Economy.

Information

  • Creator
    Philip VanDusen
  • Years Active
    2020 - 2024
  • Episodes
    135
  • Rating
    Clean
  • Copyright
    ©2019 Philip VanDusen
  • Show Website
    Brand Design Masters Podcast

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